Traffic Quality Versus Quantity: Focusing on ‘Better’ instead of More
Wendy Lieber
We create sizzling content ?? to fuel your marketing strategy and generate traffic, leads, and customers. We turn your CRM into a revenue powerhouse ?? with strategic planning ?? and magnetic content.??
Quality traffic has a lot in common with a flawless diamond.
You’re at Harry Winston’s shop on 5th Avenue in New York City. On the counter before you are two diamond rings. One showcases a quarter carat flawless stone. Next to it is a ring featuring 3 stones. Each is a full carat. You discreetly eye the price tags. What’s this? The ring with the small diamond is much more expensive. Exponentially so!
Welcome to the world of flawless. It’s a glittering example of the value taught by pursuing quality instead of quantity. You want to apply this concept to your search for traffic to your website.
More isn’t better
Let’s get back to Harry’s diamonds. Okay, you’re not totally in the dark. Most people know the value of a diamond is only partially related to its weight (size) measured in carats. And yes, Elizabeth Taylor-sized diamonds are rare, so they cost big bucks. We’ll push her rocks out of the equation.
That small(er) flawless quarter carat diamond is as close to perfection as you can get. It’s colorless, making it of the highest quality and grade. Even if you borrow Harry’s loupe, you’ll detect no flaws in the diamond’s interior. Harry shows you that the diamond’s cut – or shape – is neither too shallow nor too deep. The careful faceting allows it to reflect more light.