Traffic ahead! Proceed with foresight

Dual headlines the other day on inc.com:

1) "Cities and Startups Are Poised for a 'Great Reboot'"

2) "Why AOL Co-Founder Steve Case Says the Future of American Innovation Is in the Heartland"

To me, that's the beginning of a tantalizing image. It puts us entrepreneurs seeking boundary-free business in the middle of a busy two-way street to pick and choose our markets, timing, message, and look for nascent opportunities.

Do you see it that way? No? Perhaps your need to wipe off the COVID lenses blurring your foresight and limiting your peripheral vision.

I say it's time to:

• get ready,
• be prepared,
• tidy up your social media marketing,
• and complete all of these well ahead of those who will eventually be left behind, trying to catch up with those who foresightedly prepared ahead.

Earlier in one of my weekdaily blog posts I urged you to "market your butt off" during the pandemic, so if you need to, start now. If you took my advice, keep working those glutes.

Merge into the oncoming traffic, go as far as you can today, repeat again and again daily until the traffic stops (because it will slow and trickle again) then reboot your marketing thrust, wait it out again, at the ready.

Be aggressive, safe, and wise. Not mutually exclusive.

Be a good scout and be prepared. You are cannot be either catching up or inefficient.

#changeofdirection #adaptation #COVIDrethinking #getready #changeisgood #marketyourbuttoff #neverstandstill

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About Marc W. Halpert, LinkedIn Trainer and Evangelist

I am a “multi-preneur,” (www.dhirubhai.net/in/marchalpert) having started 3 companies, all of which I continue to operate. My latest business, connect2collaborate, spreads my LinkedIn and networking evangelism worldwide to train and coach others to better explain their brand and positioning on their LinkedIn profile pages:

• as an “evangelist” to help nonprofits cultivate talent pool, volunteers, boards, and corporate sponsors.
• as a corporate trainer for departments needing to know how to optimize LinkedIn for their responsible areas.
• as a coach helping professional practitioners in all industries use LinkedIn to better achieve their goals.
• as a high-energy speaker at conferences.
• as a volunteer coaching and teaching underemployed baby boomers to master new better career objectives.

I blog every weekday on LinkedIn topics to encourage readers towards a more beneficial use of this amazing tool, so won't you please subscribe? I speak about LinkedIn at public events and private corporate sessions too.

Each year I “niche out” a population to teach LinkedIn best practices. In past years I have served lawyers and professional practitioners, and nonprofit professionals. I have authored two books on LinkedIn: the first one was published by the American Bar Association “LinkedIn Marketing Techniques for Law and Professional Practices” was released June 2017 and I am currently writing he second edition, due out in Spring 2021. My other book is You, Us, Them, LinkedIn Marketing Concepts for Nonprofit Professionals Who Really Want to Make A Difference" self-published in June 2018. Both are on Amazon in paper and e-book. The nonprofit book also offers an optional companion online e-course to complement it, available here.

Most recently, and unfortunately well-needed in extreme unemployment in the USA, I wrote my online e-course "LinkedIn for Baby Boomers and Other Encore Career Seekers" --it's available here!

And latest news is that a colleague and I released an e-course package for recent college grads: techniques on resumes, LinkedIn profiles, interview, and networking skills. All in one-stop shopping at firstjobaftercollege.com, integrated for your grad's best results.