Traditional Media dead or dying according to a small minority!! This recent campaign for a social media giant proves a very different point of view?

To my knowledge OOH advertising is the 'only' form of media that is utilized by every other type available, such as press, radio, TV and of course not forgetting the most recent offering of social media as can be seen above! 

I also do not recall a single occasion that I know of where OOH has advertised or promoted itself on the other traditional forms of media as mentioned.

In my humble opinion if your budget allows it, do a little bit of everything that is available in order to target as many different audiences as possible, however....

Traditional OOH Advertising is a form of 'pull', or if you like more colloquially, ‘in your face’ advertising..... It cannot be closed, minimized, turned down, turned over and nor can it be switched off!!