Traditional Marketing Vs Digital Marketing: Getting Results for Your Business

Marketing is just that – any approach to getting your products and services out there more. To coin from the words of one of George Orwell’s characters though, ‘All marketing techniques are born equal, but some are born more equal than others.’

‘All marketing techniques are born equal, but some are born more equal than others.’

That is where the argument for traditional marketing against digital marketing comes to life.

Whether you are a small business or big brand, you would want to make marketing decisions do the best for your brand in the long run. Today, we look at making that choice easier for you.

Let’s see which advertising / marketing model holds better promises and longevity for your business or brand.

1?? Cost

Take a moment to think how much your local newspaper, radio and television stations charge for marketing. You would be amazed at how more you would get for the same price with a digital marketing strategy.

Facebooks ads and many other digital marketing approaches not only cheaper in comparison, but the cost per lead will also decrease as your adverts are split-tested and your target audience becomes more defined.

2?? Reach

The idea is to reach a wider audience. Facebook currently has more than 2 billion monthly users. YouTube is closely behind, running the scale to 1.8 billion active users per month.

These numbers are high for the likes of Instagram, Twitter and other social media platforms too. Combined, those numbers are way higher than what many traditional marketing solutions can offer you.

However, numbers are not everything for digital marketing techniques…

3?? Targeting

Numbers are nothing if you can’t communicate to your target audience. 

Trying to sell a pair of baby socks to a group of 1000 people can leave you burnt out and spent. What if you could target just the nursing mothers within that thousand? 

Maybe there are only a hundred of them there, but if you can sell to a good percentage of them, that would be a better reward for your efforts. That is what digital marketing does.

Allowing you pick just the right audience, you can be rest assured your business offerings are reaching just the right set of people.

4?? Metrics

When you put out a message over traditional marketing channels, there’s no way to tell who it reached and whom it didn’t. You don’t know how people reacted to such a message (in real time, at least) and you sure don’t know if they really did like it or not. 

Digital marketing, on the other hand, gives you actionable information that you can act on in real time. The knowledge of the engagement rates, conversions and reach of your campaigns will allow you tweak the content to work even better.

5?? Natural

People almost always hate TV ads coming in between their favourite programs. In the same vein, we are yet to see anyone who buys newspapers just to look at the ads. 

Putting your content online (social media, website or other channels) though, you are getting out in front of your audience in a not intrusive way and through using the platforms that already have their attention.

6?? Engagement

This has to be the best one for us. 

Imagine putting something out there and getting reactions from your audience/ customers in real time. Imagine being able to connect with your audience anytime and any day. Imagine them being able to connect with you whenever they see fit too. 

All that can happen with digital marketing techniques. None of that though would happen from traditional marketing. After-all, who calls a radio show to ‘speak’ with the ads or interacts with listings in a newspaper?

Coming up with an effective strategy and keeping everything running smoothly is a lot to work on alongside your business. Our agency takes over your digital marketing and creates a bespoke done-for-you service, that turns your online client acquisition into an automated system that you don't have to worry about.

We generate as many leads as your business can handle using data-driven social media strategies.

(That's us, In a Nutshell.)