Traditional Marketing Vs Digital Marketing

Marketing

To compare the two mediums of marketing let's begin with understanding Marketing. Marketing is a collective process of promoting buying and selling of products, brands or services to potential customers, customers, and society through the process of market research and advertising.

The process of marketing includes verification of the product, its cost and revenue, selecting the channels where it will be distributed. It also consists of creating a strategy by which it will be promoted including inbound marketing and outbound marketing. The sole idea behind marketing is to captivate, acquire and sustain customers through satisfying their wants and need that results in inducing brand loyalty.

Traditional Marketing

It’s a method of marketing that constitutes of methods that do not require internet. The non-digital ways of marketing have advanced over time, but its fundamental aspects stay same. They not used so often but that doesn’t nullify its strength.  Some ways of traditional marketing include the following ways:

Directly mailed postcards, coupons, and informational packets

TV commercials/radio commercials

Newspaper/ magazine ads

Billboards/fliers

Telephone calls /text notifications

We get bombarded by these methods of marketing every day in our daily lives without even realizing. We go out we see these billboards. our brains absorb information without realizing at all. While watching news during prime time the ads which we see and absorb, the examples for effective traditional methods of marketing are numerous. So many famous brands still use this method to target their consumers because they understand the strength these mediums hold. This is method of marketing is more effective for small businesses trying to build.

Digital Marketing

This method of marketing consists of all the digital ways of marketing that requires internet or smart cellular devices. These methods have been evolving rapidly as technologies are constantly evolving and growing. Main reason that these methods have gain fame is because of the excessive consumption of internet by consumers. According to DataReportal 4.95 billion people around the world use the internet in January 2022 – equivalent to 62.5 percent of the world’s total population. Social media use continues to grow too, with global users reaching 4.62 billion in January 2022. That’s equal to 58.4 percent of all the people on Earth.

Some ways of digital marketing include

Google search (SEO)

Social media

Clickbait’s

Clickable ads

Website content

Content marketing

Paid campaigns

 Traditional Marketing Vs Digital Marketing

-      As discussed, earlier the difference between both methods of marketing is the presence of the internet and smartphones but both have pros and cons. The ads on radio/television are unskippable they keep on reminding the audience about the promotion. But in digital marketing ads can be avoided by blocking or by skipping ads.

-      Digital marketing is more economic as it requires fewer resources and can be done on less budget such as social media marketing and targeted email campaigns. This case differs from traditional marketing as printing postcards newspapers magazines requires more resources and takes more time to be delivered it is considered less efficient as digital methods are just under your fingertips.

-      In digital marketing audience involvement and data tracking gets tracked right away. If someone visits your website or follows you or likes your content or wants to interact or give feedback or audience engagement all the information is accessible right away by the marketer. But in traditional marketing it takes time, and you must properly follow up, but exact data can never be known if the consumer read the flier or just threw it.

Which one is better?

There is no definite answer in this debate because it depends upon the demographic you’re targeting. If the demographic is above 50 then they are likely to respond to the ads as they tend to consume television and newspaper more as compared to the younger demographic, as they consume more digitally. It is important to know the audience you’re targeting before deciding which method to choose. Both have different purposes. If you’re opting for a global approach, then digital works better but if you want to target a local demographic then traditional will work better for you. So first do your research before deciding on the method.