Is Traditional Marketing Dying?- Jainisha Savla

You might be wondering if you should include traditional media options in your 2022 marketing plan. Many digital marketers might feel that traditional, outbound marketing techniques, such as billboards and print ads, are no longer in style. The TRUTH is that it really depends on your target audience and the purpose of your campaign. In many ways, traditional marketing is still very effective when used correctly.

In fact, outbound marketing efforts can help leverage inbound marketing efforts.

For instance, say you’re running a campaign to drive traffic to your website and increase your overall brand awareness. Using a traditional marketing tactic like a small print ad in your local newspaper or a 30-second ad slot on the radio can help generate this brand awareness and drive people to visit your website and buy your product.

Traditional marketing techniques are also incredibly valuable when promoting marketing events, such as welcome parties, networking meetups and other functions that might help you when launching your business or wanting to attract more customers. As we mentioned before, be sure to know your target audience.

At the end of the day, traditional marketing and media are not dead. These mediums continue to play an integral role in a comprehensive marketing plan. While the process of media buying continues to evolve with emerging technologies, leveraging all forms of both digital and traditional media channels will set you up for the best chances of success.

No matter the fantastic results promised by social media, viral marketing, or stealth advertising, there is still a vital role traditional media and marketing can play in many business strategies. Traditional media can often be used in tandem with more modern, streamlined digital marketing campaigns.

There are key benefits of digital marketing, but let’s take a look at the differences between the two approaches.

Traditional marketing reaches customers through printed means, whether that’s an advertisement in a magazine or a newspaper, or even a large billboard. Traditional marketing advertises products in largely the same way as digital, saving the ability to display video. But the biggest difference is a greater ability to connect with audiences either directly or indirectly. If you are faced with the challenge — either due to budget, time, or industry — to choose only one channel for marketing, then we recommend relying on digital marketing as the overall best option for most businesses as traditional marketing can get expensive and not suit your budget.

However, there is still a place for traditional marketing, depending on your target market and industry. If you wish to reach a more mature or local audience, traditional marketing methods may, in fact, be more productive for your unique business.

Digital marketing has some key benefits over traditional marketing, and we’ll explore why it’s probably the most important thing your business can invest in right now. First, though, it’s important your business invests in the right people to help you implement a digital campaign that works. Digital marketing is proven to reach more people and increase interaction with potential new customers.

Following COVID lockdowns, average smartphone usage increased by roughly one hour per day in the United States. The reports say that smartphone subscriptions are expected to rise from 5.5 billion to 7.5 billion in 2025 and that 5G connectivity will represent 74% of mobile subscriptions in the world. That’s a lot of people using their phones!

More people than ever are interacting with their smartphones in ways they never have before. Social media usage has increased, along with the consumption of popular media. That presents a huge opportunity for your business to reach new people and even target those searching for products and services online that they may have traditionally accessed through retail stores and other traditional means.

We would like to conclude by saying that every media comes with its set of pros and cons. It depends on your industry, product and target audience to choose what marketing will work best for you!