Is Traditional Marketing Dead? No Way! Here's Why

When it comes to traditional marketing, it's easy to think that the old-school ways are dead in the water, and there's nothing they can offer you that your social media marketing skills can't already do and more efficiently at that.?

However, this could not be further from the truth, as recent research has shown.?

It seems like the past will soon become our future.?

And here's why...

The most trusted advertising formats are traditional.

Traditional marketing is not dead, and there are many reasons why.?

For starters, it has the most trusted format of all advertising formats.?

According to a study conducted in 2017, traditional advertising has an 82% trust rating among the respondents.?

In contrast, social media has only a 43% trust rating, with online pop-ups at just 25%.?

The most trusted channels were all traditional channels.

Not to mention that traditional marketing is much less expensive than most forms of digital advertising.

Traditional media channels deliver quantifiable results.

This is because traditional media is easy to measure, and it also has a high conversion rate and low cost per lead.

Traditional media can be used for anything, but these channels are most effective when used at the top of your marketing funnel.

Moreover, with the new methods of accessing TV/video content (such as OTT or CTV advertising), you can reach viewers beyond the reach of the 'traditional' TV our grandparents were used to.

In 2022, 92%of U.S. households were reachable by CTV programmatic advertising.

Additionally, radio advertising delivers cost-effective reach, demographic targeting, and reliable ad frequency.?

It can help you reach the rule of 7 faster, especially when paired with other advertising tactics.

The ban on third-party cookies leaves marketers in the dark.

Third-party cookie trackers are being banned by Google, pushing marketers to move back to traditional marketing.?

While it isn't the first, this ban is the most impactful.

All advertisers or marketers who've thrived on third-party data or individual data for specified online audience targeting strategies have gotten worried about how they'll navigate this pivot.

In response, they will have to market in a more old-fashioned way - such as through TV, radio, printed media, etc.?

People engage more with ads on traditional media vs digital media.

Consumers express frustration with ads that clutter their digital space and don't engage with them.?

Digital ad views are on the decline as a result.?

When you think about print advertising, do you envision someone with grey hair reading ads while reading the daily newspaper??

However, data tells a different story.

The audience for print advertising and marketing includes those younger than one might think.?

77% of consumers show higher levels of recall for printed materials vs digital content.

The average response rate for printed mail is 4.4% compared to 0.12% for emails.

Conclusion

So, is traditional marketing dead?

Not at all.?

You can't just rely on digital marketing in today's day and age because the past may soon become the future.?

The best tip I can give is to lead with traditional ads to increase ROI on your paid search campaigns.?

For example, you can reach a broad audience on TV increases which will increase the likelihood of people searching for your brand via digital devices.

Over time, this combination (traditional + digital) will deliver prospects with higher intent to your company.