Traditional Hot Cross Buns and the Evolution of influencer marketing

Hot Cross Buns

‘One a penny, two a penny hot cross bun’…

This very popular nursery rhyme is originally a London Street cry, which is one of the oldest forms of marketing products or wares. One of the first records of this particular street cry was in Poor Robin's Almanack for 1733, which noted:

?‘Good Friday comes this month, the old woman runs,

With one or two a penny hot cross buns.’

As it is with evolution, marketing has evolved through the ages from street cries to print to the digital era and now content marketing. The term ‘Content Marketing’ was coined in 1996 by John F Oppedahl during a discussion between journalists at the American Society for Newspaper Editors. The continuous growth of the internet has been at the crux of the growing industry of content creators. It began with websites and blogs to chat rooms and social media platforms and the internet became a place for sharing information rather than just storing it.

In recent years, the rise of social media platforms has been a game-changer for content creators and brands alike. With over 3.6 billion people using social media worldwide, it is not surprising that companies have capitalized on this opportunity to reach a wider audience. Platforms like Instagram, Facebook Lives, TikTok, and Twitter provide brands with new and innovative ways to connect with their customers and increase engagement.

However, the future of marketing will go far beyond simply having a presence on social media. AI-based content creation, more social platforms, virtual reality, and other technologies are going to be game-changers in the industry. For example, virtual reality could allow brands to create immersive experiences that transport customers to a different world, while AI-based content creation could help brands create personalized content that resonates with each individual customer.

At MagSway, we're constantly adapting and growing with the market trends to help brands succeed. We understand the importance of matching influencers and content creators with brands that align with their values and needs. Our AI-based app and programmatic platform makes sure your brand is paired with the right influencers and content creators, based on data analysis that helps you and the influencers achieve your goals. For example, if your brand values sustainability, we will match you with influencers who share those same values and can authentically promote your message to their followers.

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Meet Abha Dhadphale, an experienced content creator and editor with a genuine passion for storytelling. With a versatile writing style that covers everything from technology to lifestyle and more, Abha is a true master of her craft.

In this interview, Abha sits down with Jacob Joby, the Co-founder and CMO of MagSway, a leading digital marketing and influencer marketing platform powered by AI and programmatic technology. Join these two industry experts as they discuss MagSway's innovative strategies and approach to the industry. The traditional Hot Cross Buns and Evolution of influencer marketing in modern-day times. This is a conversation you won't want to miss!