Traditional B2B Marketing is Broken (Here's Our Take)

Traditional B2B marketing is broken (if you're a company that is looking to grow).?

Yes. That's what we said. And here's why:

Marketing is tasked with research, brand positioning, graphic design, website development, sales enablement and support, lead generation, and more — but it’s typically judged ONLY for its ability to create leads that generate new revenue. Yet marketers don't close deals. Sales people do. Think about that for a minute.

In order for B2B marketing to have a bigger impact on business growth (revenue), it has to adopt a more holistic mindset. It needs to get more involved with both sales and customer success — from the start. After all, if you want your business to grow, you need to look at the big picture and the full end-to-end revenue cycle.?

Businesses often approach marketing agencies seeking a specific service, instead of as an option to help them grow. With that said, agencies who are starting to position themselves as growth agencies retain clients through a broader value proposition: the creation and execution of strategic growth plans.

So, is this idea of “growth marketing” really where the future of marketing is heading?

In our latest blog, we unpack the diversity of marketing agencies, the need businesses have for growth marketing, and how to know whether a marketing agency vs. a growth agency is the right fit for your company.

If you're interested in learning more about growth marketing or growth agencies, we'd welcome the opportunity to talk this one out! Just send us a note or leave us a comment and we'd be happy to chat.

For more business and marketing tips, news, and advice, keep scrolling to check out all of our resources below.        

5 Demand Generation Best Practices

By: Abigail Bakhuyzen, Digital Content Producer

Demand generation is the first step in getting eyes on your business and continuing to grow. When you need tangible results to keep your pipeline moving, there is no time to waste. Here are our 5 tips to start generating a return on your marketing investment.

Why You Need a SaaS Content Marketing Strategy

By: Tom Zelinsky, Digital Campaign Manager?

SaaS companies spend so much time perfecting their services — sometimes putting marketing on the back burner. Creating new content might feel unimportant, but wait until you learn what it can do for your lead generation results. Read our blog to get the inside scoop on your next strategy.

?? Client Highlight: Get 35% Off Oshki Gear?

1 Bold Step always tries to buy local and support unique businesses, which is one reason we love Oshki . Every year, over 22 million pounds of plastic waste enters the Great Lakes. Oshki is determined to change this. To date, Oshki has diverted over 160,000 bottles worth of US plastic, with a portion of that plastic coming from Oshki’s Great Lakes beach cleanup efforts.?

To thank you for being a follower of 1 Bold Step, use the code "oshki-summer35" and get 35% off your order.?

Golf for a Cause at the Ronald McDonald House Golf Outing

What's better than positively impacting your community while playing 18 holes of golf? The Ronald McDonald House Charities West Michigan is hosting its annual golf outing on August 7 to continue supporting families and children who are receiving medical care.

We encourage your business to secure your foursome today for only $250 per golfer (including breakfast, lunch, and a swag bag). All proceeds go toward keeping families close while children receive necessary medical care in Grand Rapids.

?? New Client Spotlight: Voyager Dog Food Co.?

As an office full of dog owners and dog lovers, we are very excited to welcome our newest client to the family, Voyager Dog Food Co. ?? Specializing in copper-free dog food, they are creating a new, healthier option for dog food. Check it out for yourself.

Around the Town: Festival of the Arts ?????

1 Bold Step is a proud sponsor of this year's Festival of the Arts, happening June 7-9! This downtown Grand Rapids event will feature local art, food, drinks, and music throughout the days. Join us and kick off the summer with activities and fun for all ages. And — if you're looking to get more involved, you can sign up to volunteer here.