TradeTech Times – AREA42 – January 2025
Welcome to AREA42 ’s Trade Tech Times! It’s been a while, but we prefer quality over quantity! Nonetheless, January is always a good time to say, ‘Hi!’
Our first issue of 2025 features:
???? Hunting for Polish SMEs – we want to chat!
?? Terms.Tech new collaboration with cinvio
?? How can growing companies build trust and get needed supplies? ( GrowKap )
?? And, get to know our Sales Development Representative, Benoit Langue
?? A PEPPOL update affecting B2B transactions from our PSP partner, Digiteal
???? SMEs from Poland! Let’s talk about multi-credit risk!
Afonso Rebelo de Sousa, our Innovation Lead, is on the hunt for Polish SMEs. Our innovation process relies heavily on input from real SME leaders. Afonso’s investigating multi-credit risk! To help with this, he’s exploring Polish SMEs' perspectives on how they do their business and protect their business and transactions. Let’s talk!
?? cinvio + Terms.Tech →?collaboration announcement
cinvio , also from Belgium, provides the tools that logistics companies need to go fully digital with their sales flows while simplifying and facilitating trade with their customers. All this is boosted by a settlement and invoicing solution that makes these flows smooth, easy, and as simple as possible. And now, by adding Terms.Tech 's B2B Buy Now, Pay Later short-term financing service, cinvio‘s customers can choose payment terms at checkout.
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?? Growing SMEs can build trust AND get supplies they need!
Growing companies in Europe are often squeezed between a big buyer and their suppliers. This creates a cash crunch and might mean losing business. How can GrowCos in this situation get the supplies they need? How can they build trust with both their suppliers and their potential big buyer customers? How can they gain more negotiating power when getting a big order and/or placing supply orders?
?? Benoit Langue - Sales Development Representative
Benoit focuses on growing our working capital products, GrowKap and Terms.Tech. So, if you’re a European SME, you might find him saying ‘hello’ in your inbox! He’s our resident ‘Salesgineer’ ?? – with an engineering and sales background, Benoit starts the journey to AREA42’s long-term business relationships. And, he’s a huge basketball fan ??!
?? Payments, e-invoicing, and regulation with Cédric from Digiteal
Digiteal ’s CEO Cédric Nève goes on to The Connector to discuss Belgium’s upcoming 2026 B2B e-invoicing mandate and how Digiteal enables companies to meet this requirement. And, how Digiteal provides tools to smooth out payment processes and reduces the risk of fraud. And, he touches on Europe’s ambitious goal of interoperability in a digital single market.
?? European SME Landscape 2024 - an AREA42 report?
Get your copy of our report: “European SME Landscape 2024: Findings, Opportunities & Challenges”. How do SME leaders view issues around B2B trade and accompanying financial service support needs? We surveyed over 400 SMEs from across 8 EU countries and the UK to find out! Download our report for free and join in our conversation about making B2B trade frictionless.
?? AREA42’s TradeTech blog
Our blog page features content about TradeTech and venture building.?