Trade Shows for Software & Technology Firms – Do They Still Make Sense?

Trade shows. To some, they evoke visions of human elevator operators, slide rules, landline telephones, and other objects that have faded into history. But they are still around! Can they still be useful in a hardware or software company's marketing mix?

Maybe. It depends on many factors that must be evaluated for each specific company and market situation. But in the right circumstances, they can work. The full article will go into more detail about WHEN to add trade shows to your marketing. But also, how to optimize your ROI from them if you choose to utilize one or many shows or conferences.

I will give you one hint. Sometimes, not following the crowd is the right thing to do!

So that's my tease. Take a look at the full article for more. It's a quick, easy read. As always, I'd be pleased to get your feedback, or have you pass it along to your friends and colleagues.

#tradeshow #techmarketing