Trade Show Insights – Season 20

Whether you’re a seasoned exhibitor or headed to your first expo, Trade Show Insights helps you navigate the evolving landscape of exhibit marketing to maximize your impact. This long-running podcast series (since 2006) is the go-to resource for both show organizers and exhibitors to create memorable experiences that resonate with attendees. Your host is Marlys Arnold , trade show marketing consultant and award-winning author of Build a Better Trade Show Image and Exhibit Design That Works.

Podcast episodes are listed here in the order of appearance, with the most recent at the top. (If you like what you hear, be sure to subscribe to the podcast in your favorite platform – you'll find a handy list of all those links here.)

Thanks for listening!

The State of Event Marketing: Facing Exhibitor Challenges –?TSI20.1

It’s tough out there. Exhibitors are expected to do even more with less.

They recognize the value of face-to-face events, although may struggle to prove that value within their organization.

Recently, non-profit trade association The Exhibitor Advocate partnered with EVOLIO Marketing to conduct a survey of exhibit and event marketers to get their perspectives on key challenges and understand how these may be impacting their overall event programs.

For the first episode in Season 20, we invited Jessica Sibila, CMP, CTSM back to Trade Show Insights to share details about the study, including:

• Factors driving exhibitor challenges today
• Choices exhibitors are making to address them
• Perceptions exhibitors have of show organizers
• Tools organizers could provide to help exhibitors

You'll find the complete post (including links to all the resources mentioned) on the Trade Show Insights blog.

From Paper Trails to Pixels: Reimagining Lead Capture – TSI20.2

Why is lead capture an afterthought for so many exhibitors?

Instead it’s the whole point of exhibiting in the first place – or at least should be!

There’s both an art and a science to effectively gathering and managing leads. But the good news is that today’s technology can make the entire process much less painful … once exhibitors embrace both the strategy and the system.

Michelle Harman ULC CEM from Captello joins us in this episode to offer expert perspective on:

• How the lead capture process has evolved in recent years
• Where it still needs improvement
• Which key mindset exhibitors need to shift
• What a dream lead management process could look like
• How to streamline follow-up

For more tips about lead capture and management, check out the full post on the Trade Show Insights blog.