Trade off between Important & Urgent !

Hmm...This is important ! But I have no time for it !This is a very usual thought in mind whenever we feel like doing something new & important !

However most of us pretty much aware about the Time-Management Matrix describing about the "Urgent & Important " , " Urgent & Not Important" ,"Important & Not Urgent" "Not Important & Not Urgent"

Then what is holding us back ? This is Popularity & Visibility of " Urgent Things"! , I have observed in Professional & Personal space we tend to deal with all the urgent things and somewhere trading off the " Important activities "

Lets say being - ill kid / ill family member - we make time for this to resolve ( Urgent attention of every family member on this matter)

But somewhere we missed the daily / frequently required evaluation/ pro-active activities on developing good food habits , exercise habits in kid/ family member at first place so this urgent requirement pop up.

Scenario in Office we end up attending office on weekends as something very urgent - this usually happens when we not planned the week ahead , not made agreement of end result/ deliverables with Boss so end up attending office for the sake of urgency ( except few of scenarios)

These are just few examples of how we trade off between the Urgent & Important , we deliberately not making time & effort for important activities and giving our 100% attention when things become Urgent

But I realized always attending the Urgent work made us feel more impatient & anxious Contrary deliberate time for important stuff sooths us and keep us more updated for not falling in the vicious trap of URGENT .