Trade Marketing Executive

As a key member of the Marketing Team in Singapore, the successful candidate will assist the Go-to-Market manager in managing and executing trade marketing activities for appliances retail

Key objectives: Develop and execute best in class marketing activations and maintain in store excellence

Responsibilities:

• Implement end-to-end marketing plans to drive business growth and increase market share
• Carry out regular benchmarking updates to monitor competitors/market performance and identify opportunities for sales growth
• Work closely with branding, sales and promoter teams to ensure smooth execution of go to market plans
• Manage vendor relationships (media/ design agencies, copywriters, event organizers, Lazmall, gift redemption, contractors etc) to facilitate quick turnaround of GTM activity implementations
• Maintain instore excellence which includes:
• Develop quality, attractive POSMs to educate consumers about offerings and aid in driving sales
• Prepare and execute new product launch POSMs and go to market plans/ promotions in a timely fashion
• Close monitoring of displays and concept corners (with fast turnaround for any maintenance required)
• Work closely with brand team on sourcing innovative, attractive premiums to entice customers to purchase products
• Monitor premium inventory to ensure sufficient premiums for multiple GTM promotions
• Communicate with advertising or media agencies to monitor the delivery of production
• Monitor stocks in online channels to avoid OOS situations
• Work closely with sales teams to customise to individual retailer POSM requirements and leverage marketing tools to maximize sales impact

Job Requirements:

• Degree holder in marketing or business disciplines
• Minimum 3 years marketing experience, preferably with a strong grasp of trade marketing activities in Consumer Electronics industry
• Ability to take ownership and independently manage marketing initiatives from start to end
• Proven track record and expertise in integrated marcomms including collateral development, copywriting, event management, video production
• A good eye for design and the ability to create eye-catching content
• Detail oriented
• Strong negotiation and relationship building skills
• Good project management and time management
• Highly flexible and able to thrive under tight deadlines

Budget: 5000 x 13

Interested Applicants please write to [email protected], watsapp 81264630 to chat

Reg R1325699

Ea 01C3135