Trade fairs with news // places of longing
#28
Dear readers,
even small waves make waves in Europe's trade fair landscape: Pitti Immagine is launching a new bicycle trade fair called Becycle to coincide with the start of the Tour de France in Florence on 29 June. In Düsseldorf, the Gallery and Neonyt are being separated. In Copenhagen, the 100-brand Mandatory Copenhagen showroom format on the early date at the end of June, which CIFF had always dreamed of but was unable to realise due to many exhibitors not having their collections ready by the end of June. In Berlin, Seek, Union Showroom and Berlin Fashion Week are finally back (more or less) on the same date; in Paris, Men-Tranoi is taking a break in June in favour of a new format in Tokyo and a full focus on a full house in Paris in September. Munich Fabric Start's View Premium Selection is also changing location in the summer (once only because of the European Championships) and will be taking place in the former Kaufhof am Stachus.
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From 1 to 4 July, Berlin Fashion Week will continue its commitment to promoting talent, sustainability and creativity with a dynamic mix of established names and up-and-coming talents. More.
This summer, Munich Fabric Start is temporarily relocating its preview concept to the former Kaufhof department store on Karlsplatz Stachus in Munich due to overlapping dates with the UEFA European Football Championship from 26 to 27 June. Find out more.
The Andreas Murkudis store in Berlin will transform its courtyard into a vibrant venue for the Sunday Charity Market on 26 May from 12 noon to 6 pm. Find out more.
At the beginning of May, almost 30 invited guests were given an insight behind the scenes of Globetrotter Ausrüstung - a specialist shop for expeditions, safaris, survival and trekking that has placed great emphasis on sustainability since 1979 - at a workshop breakfast. Find out more.
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In addition to the classic sales strategy, destination retail is the horse that Warm-Me is backing. Brand Manager Theresa Steinbacher explains in an interview why holiday feeling and cozyness go so well together. More.
Prices, fit, quality - Luis Trenker has done its homework. Why founder Michi Klemera is certain that self-confidence strengthens a brand. More.
The pop-up station as a hybrid concept for temporary exhibition, trade fair and store projects. Felix Stroppel from the Aletto Hotel on Potsdamer Platz explains the potential behind this new format. To the interview.
Like her colleague Tiffanie Darke, Daniela Agnelli has a background in classic fashion journalism. Her many years of experience in the industry most recently led her to Vogue International, where she played a key role in the launch of Vogue Arabia, Vogue Poland and Vogue Greece. More.
The sale of his second shop made his dream of owning his own home in South Africa possible: ‘The interior should be available to buy, just like in a shop - if you sleep wonderfully in the bed, we want to give it to you for your home.’ More about Maison Thiel here.
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