Tracking Cargo is a Growing Concern
Richard Butcher
Managing Director | Leveraging Strategic Partnerships, Business Alliance Development
There is a question I hear numerous times between the Shipper and Cargo Owner, do you track the container or the cargo ?
The common dominator to move cargo will always be the container, carriers seek visibility of their assets, and over the last few years, we have witnessed several tier-one operators introduce intelligent tags to track their complete container fleets.
The liners, embrace data from these tags to incorporate within their equipment management they provide rudimentary data to their shipper clientele. Carriers provide key milestone check points for the shipper this data could include :-
At this point the carrier is interested in the following :-
The carriers believe by providing asset tracking they can better optimize their fleet, improve turn-times and monitor dwell times.
From an operational stand point the carriers want tags to provide :-
The carriers look to optimize their fleets achieve better utilization, and reduce their wastage across their containers.
However, if we speak to the Cargo owners they require a more detailed analysis of their shipments. The Shippers want to continually improve their supply chain, cutting down losses and wastage that costs the industry billions every year.
The shippers want to track data such as :-
The added Value the Shipper seeks will include :-
Today Data has greater value than gold these days, especially when trillions of dollars of shipments get moved annually. But still Shippers pick and choose what cargo they should track and what they feel is unessential.
They see cargo such as :-
These are key cargo that warrant tagging and tracking.
The current market size of intelligent cargo tags is currently valued at around $6.0 billion; experts predict it will grow to $16 billion by 2029. Solution providers vary significantly from basic RFID tags, to bar code and optical scanning capabilities. The more advanced use real-time data stream pinging satellites and providing visibility across the chain. Other groups are moving towards the disposal SIM cards that connect and transmit data via 4 and 5 G cellular networks. Linking to mapping and navigational systems, cargo can be real-time tracked.
Of course cellular networks can vary significantly from geographical regions, so most of these tags still capture the data and provide data uploads once the network comes back into play.
So why should shippers and forwarders embrace intelligent tagging cross their global freight moves the argument is compelling and key benefits can include :-
So how do these types of solutions perform:-
Data can be harnessed and shared from these tag groups' propriety dashboards that comply and provide analytical data to analyses. API's and data integration can also allow for data to stream to customers' supply chain solutions for analytical processing.
Last week, I had the pleasure of speaking to a leading CEO and Co-Founder of Moeco a fast-paced European-based Cargo tagging company. It was refreshing to see where cargo monitoring is heading with better analytics and the introduction of Artificial Intelligence and Machine Learning applications.
The sector is moving towards using data to model and tweak Supply Chain routes more efficiently, cutting down on waste and improving performance and gaining higher yields on every piece of cargo being moved.
Other significant benefits in improving supply chain is reducing carbon emissions and as new Government taxes on emissions are being introduced shippers and carriers can work together to streamline the flow of cargo and containers.
Smart tracking of cargo is here to stay and the market growth clearly highlights the massive spike in the use and deployment of next-generation trackers.
With world trade becoming even more fluid the time to tag your cargo is becoming key to ensure that your global supply chains stay competitive and cost efficient.
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For more information please drop me a line
Richard Butcher
Managing Director - GEM Ltd