Track 10: Healthcare Marketing

Over the past twenty years, the internet has significantly changed how patients and doctors interact. The internet has developed into a comprehensive source for knowledge about health and wellbeing, especially in recent years.

The ease with which a doctor can be contacted, the speed with which an appointment can be scheduled, reviews of healthcare providers on Google, Facebook, or rating platforms, and the use of social media (such as using hashtags on Twitter to spread breast cancer awareness and encourage mammogram registrations) all influence patient perception today and influence purchasing decisions.

Track 10: Healthcare Marketing

Healthcare marketing is a process of strategic communications and outreach intended to draw in consumers, assist them in their healthcare journeys, and maintain their interest in the healthcare system.

Your research can be presented and published at the 14th International Healthcare, Hospital Management, Nursing, and Patient Safety Conference in front of professionals from around the world. Join us from July 25–27, 2024, in Dubai, UAE, and virtually by submitting your abstract right away.

Submit here: https://nursing-healthcare.universeconferences.com/submit-abstract/

Medical professionals and organizations must have a budgeted healthcare marketing plan. Look at how the Mayo Clinic, a renowned medical facility, became a household name throughout the world with content marketing, or how a small dental practice in California uses Instagram to find over three-quarters of its patients, to see how marketing strategies can help them reach prospective patients, retain current patients, win back former patients, and stay top-of-mind in their community!

Continue reading to see how healthcare companies can boost customer views of their services, improve service delivery on a budget, and set themselves apart from rival organizations.

How does healthcare marketing work?

The process of developing, disseminating, and providing healthcare information is known as healthcare marketing. It draws on a range of disciplines, including patient care, communications, marketing, and healthcare analytics. It is a multidisciplinary approach that makes use of both conventional marketing ideas and evidence-based preventative and health promotion strategies.

Modern healthcare cannot function without marketing, and practitioners and institutions share many of the same goals with other businesses:

1. Increasing brand recognition by showcasing thinking leadership
2. producing leads via coordinated marketing techniques
3. strengthening the patient acquisition process
4. providing local searches with the appropriate information at the appropriate time
5. interacting with past and present patients to generate social proof

What role does healthcare marketing play in achieving these goals? It entails spreading health messages that enlighten, educate, and inspire people as well as showing how healthcare is related to people’s needs and how technology may be used to provide seamless healthcare.

What healthcare marketing can do for you?

To make the most of any business’s potential, marketing is essential. In general, healthcare providers underuse their marketing platforms, which enables them to realize even higher returns.

Sub-tracks of Healthcare Services

1. Optimize your practice website for patient experience
2. Invest in social media marketing for doctors
3. Develop a local search engine optimization strategy
4. Correct your provider profile listings
5. Have an active content marketing strategy
6. Email is still a viable medical marketing strategy
7. Generate new patient reviews
8. Start creating videos with your providers
9. Create procedure based content that related to patients
10. Generate leads with Google Ads and Social Ads
11. Generate new patient referrals through physician outreach
12. Depend on marketing analytics to make decisions

In order to provide you with relevant educational opportunities that meet the tightest CME and CPD accreditation requirements, our conference has been thoughtfully planned and developed. Join us for the 14th International Nursing, Healthcare Management, and Patient Safety Conference from July 25–27, 2024, in Holiday Inn Dubai, UAE & Virtual.

WhatsApp: https://wa.me/442033222718

Register here: https://nursing-healthcare.universeconferences.com/registration/