TPP #33: 8 answers to prepare before investor negotiations

Stepping into an investor negotiation can feel like facing a high-stakes exam, except you already know the questions in advance!?

You know them because I am sharing them with you in this week’s edition.

Investors aren’t only evaluating your business, they’re assessing you as a leader and potential partner.?

Coming prepared with thoughtful, data-backed answers builds trust and demonstrates your competence, showing that you’ve thought through your business from every angle.?

This approach positions you as a serious founder who values transparency, precision, and strategic planning.

So, before stepping into the negotiation room, ask yourself:

• How much equity are you willing to give?
• What’s your valuation?
• What will you spend the funds on?
• How long will this funding last?
• Will you need additional rounds?
• What is your exit strategy?
• What returns can investors expect?
• What metrics do you track?
• How will you define success?

Each of these questions helps investors assess not just the potential of your business but also your ability to navigate growth challenges and lead effectively.?

By preparing well-researched, straightforward answers, you signal that you've done the groundwork and can make informed, strategic decisions about scaling.?

Investors want to see a founder who is clear on their goals and realistic about the path to reach them, which builds confidence that their capital is in capable hands.

Fundraising is one of many milestones on the path to success. Ready to make the most of it?

Until next time,

Diana

P.S. We just launched a new service. It's called 'Roast My Deck' for those of you who aren't 100% confident in your pitch deck and want a second opinion! You can get it on my profile.