?? Toys Subscriber Exclusive: Benchmarks & Insights, Prime Day Findings, and a conversation with Build-A-Bear

Welcome to a very special October Subscriber Exclusive of the Brand eComm Insights Newsletter. Today's issue is just for Toy brands. In this edition, we share our latest Toy Benchmarks and Insights Guide, results and learnings from Prime Day, and an exclusive interview with Sharon John of Build-A-Bear. Enjoy!

- Tony Sloan, Editor

CHART OF THE MONTH

eCommerce Benchmarks & Insights for Multichannel Toy Brands

According to Statista, eCommerce revenue for the Toys and Hobby industry is projected to reach $256.33 million in 2023, and grow to $385.17 million by 2027. How is your brand making products discoverable to consumers in this growing market??Read MikMak's new guide to learn:

• Top-performing social channels and retailers for Toy shoppers right now
• Basket-level data to inform fulfillment and help you accelerate your brand’s sales
• Best practices to help your brand drive profitability and reduce costs

Key Learnings from October 2023’s Prime Day and Other Retailer-Driven Shopping Occasions

Did you know Amazon Shoppers saved over $1 billion this past October's Prime Day, making it the largest?October two-day holiday kickoff event to date? Your brand can use the results from this recent Prime Day to inform its holiday strategy. Read the blog to learn:

• Top social channels driving traffic to Prime Day deals
• Top-performing categories and products during October's Prime Day
• The importance of using data from Prime Day to inform your brand for future sales and events

BRAVE COMMERCE ft. Build-A-Bear's Sharon John

Does your brand provide authentic experiences to its consumers? In a recent episode of The BRAVE COMMERCE episode, Build-A-Bear President and CEO, Sharon John joins hosts Rachel Tipograph and Sarah Hofstetter to talk about:

• The importance of forging emotional connections to reconnect with your audience
• How to add value to and honor the brands you collaborate with
• The key to staying agile and adapting to changing consumer behaviors

Have any questions?

Contact [email protected]