Toy Makers Face a Challenge! TagPlus can Help.

Every new toy that a toy maker creates represents millions of dollars in R&D costs, but that investment doesn’t guarantee success. They simply don’t have enough information on how kids actually play with toys, how often they play with them, and how they combine toys in creative ways. Parents spend $357 per year on toys, but many of them sit unused on a shelf. As a parent with limited disposable income, that hurts!

At the same time, there’s a new challenge to large toy companies like Mattel, Lego and Hasboro, as digital competitors grab and keep kids’ attention with new versions of apps that are just a free download away. My 10-year-old son and all his friends whom I know often choose to play with free apps over physical toys. Data suggests that kids aged 7 to 11 have about six hours (on average) of free time at home every day. Half of that time is now spent in front of a screen and only 30 minutes of those 6 hours is spent playing with physical toys. Can toy makers reverse that data?

Toy makers need data about how kids play in order to develop toys that kids absolutely love. Toy makers need a way to keep kids and parents bought into a specific brand or line of toys. And toy makers need to increase the speed of development so they can stay ahead of nimble digital content creators and differentiate their own toys from other manufacturers.

TagPLUS can help!

TagPLUS is an award winning solution developed by TagHive , a spin off from Samsung and is based in South Korea. With TagPlus, we want to motivate kids to play with more physical toys. We do that by creating a safe and anonymous community of kids where they can share their creations and also get inspirations to create more by looking at the creations of other kids. For kids, TagPLUS makes playtime more fun and creative. For toy makers, TagPLUS is a window into how kids actually play with toys and a channel to communicate directly with kids and parents.

TagPLUS has three parts:

Smart Tag for Kids: Comes in the box with a toy and allows kids one-button access to the TagPLUS App, and the ability to navigate through the app simply. Tags have bold and colorful designs that make kids say “wow!”. We are working on a completely new design for our hardware and are also open to work with toy makers to fit our hardware in their preferred form factors.

TagPLUS App for Kids and Parents: A free download for tablets and smartphones, the highly visual app (and also COPPA-compliant) allows kids to share their creations, get inspirations, and keep up with updates from the toy maker. New patent-pending features are on the horizon and we have started sharing them with toy makers under mutual NDA. The TagPLUS App does not collect any personal information and kids don’t even have to log in. The content changes to match the tag for every individual toy.

Toy Maker Dashboard: Toy makers can push out updates to the TagPLUS app, including manuals, inspiring project ideas and advertisements. At the same time they can gather fully anonymized data on how often kids play with toys and how they combine them in new and interesting ways.

Toy makes can add TagPLUS to a toy for a low cost during our launch promotional period. This gives them access to a full range of benefits including data about how kids play, increased customer loyalty and repeat purchases, and a faster development cycle for toys kids will truly love. The marketing benefits far outweigh the cost.

Toy makers can begin implementing TagPLUS immediately with no internal software or hardware development required. The team at Tag Hive can help customize the TagPLUS App for any toy, making it as unique and engaging as the toy itself.

If you are a parent and like what we do, please help spread the word. If you are a toy maker, please reach out for details.

Thank you!

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