When holidays arrive the first thing that comes to mind is going somewhere with family to spend the holidays, people around the world visit different areas during summer and winter holidays. Tourism plays a vital role to boost the economy of the country, developing the infrastructure of the country, and introducing a sense of cultural exchange between tourists and citizens. In many countries around the world, tourism is the main factor for the increase in the economy. Developing countries can incite a huge amount of foreign exchange from tourism that could nurture their sustainable growth. Tourism helps to develop employment opportunities and earnings. The rise in tourism flow brings positive economic outcomes to the nations. Hwang and Lee claimed that economic growth is increasing in Korea because of an increase in tourism.?
In South Asian countries tourism is an originator of economic development and GDP growth.?
In the South Asia region, Pakistan is well known for its tourism, Pakistan is a blessed country, God endowed this country with nature's beauty in abundance. When it comes to its northern areas it is heavenly bewitching. The exquisiteness of northern areas cannot be described in words. They are also rich in culture and have delectable food and amazing people. Pakistan offers much allure in the developing world. Only a few regions around the world can grant an elite combination of magnificent natural attractions, and history as offered by the Himalayan and Hindukush regions of Pakistan.?
Tech in tourism:?
The travel industry has been flourishing in technological progress. A few years back almost all the reservations were made and handled on call through the telephone which caused many errors because of the variety of reservations usually weeks and months in advance, now you can book your reservations just by clicking or tapping on your screens. Your record of the reservation is saved and secured.?
Information Communication Technologies make it simple to look at and compare tourism products on demand. AI is also useful in many processes, like room mapping, analytics, and price tracking.?
Technology is a fetter to make tourists' experience they get from the place, better. You can capture the surroundings and share them with others, and can also save memories for yourself. AR and VR can make certain experiences available to everyone.?
Communication is tech-based activity, innovation of telecommunication networks, the proliferation of the internet, and many new and advanced apps communication is much easier now than before.
The countless advertisements available online related to tourism are enabled by technology. It entitles everyone in the tourism or travel industry to leverage the most flexible source the internet.
Technology is here to stay and without technology, the future of tourism and its marketing cannot be imagined.?
Role of government:
The negligence of the Pakistani government is a prominent factor behind the tourism state of the Country. The government paid no heed to developing tourist places. They should pay attention to the Country's tourist places by making guest houses, and hotels, improving infrastructure, and providing facilities for example; easy the visa process for foreigners, enabling secure traveling, and ensuring the provision of modern technology, to tourists and the citizens living there as well. It aids in economic growth and also in conveying and showing the positive image of the Country to the World. The government should consider taking every possible step for the promotion of tourism in Pakistan from all over the world. Tolipeer and Neelum valley and some other northern areas are famous tourist attention seekers, but lack of hotels, poor road conditions, and the problem of littering are the reasons that discourage tourists and foreigners to bring the limelight and exploring these beautiful landscapes. So tourist places should be the government's priority to give attention and provide and facilitate the foreigners and the locals as well for the development and the betterment of the Country.
