Tourism and Flavors

Tourism and Flavors

The taste of digital tourism….

The Coronavirus has frozen travel, predicting scenarios today is at least risky because the variable that will determine the recovery in tourism, that is, time, is not controllable.

Impresa Azzurra, with some of the most important international operators and leading destinations in Italy, is working on how to prepare the territory for when the emergency is over.

We are adapting marketing strategies to the specific moment, considering that people are not immediately prepared to travel, but continue to inform themselves.

We have thought of brand protection campaigns, using the most appropriate communication channels: digital and social media. The most suitable strategy is to remind tourists that we exist and are waiting like them, by continuing to post images and content.

Adequate content and not at all trivial. Revision of editorial calendars (reducing intensity), deleting inappropriate and inappropriate posts.

If the recovery is tough, it may also be necessary to look for new targets of potential customers, and looking for them right now can be an excellent opportunity. The communication to be done in tourism and in particular destinations must be less focused and more open than usual. It is therefore a good time to expand the communication volume of the tourist destination, telling the best of the area.

In this regard, I would like to point out that through my social pages (over 100 different thematic groups for Piedmont, Molise, Marche, Liguria) you will find news from the territory. But there are also pages dedicated to food and wine, to renting a second home. I would be pleased to be able to share promotional initiatives with you. Contact me for more information.

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Best Regards  Giacomo Verrua

https://www.facebook.com/chiara.cristian.543/

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https://www.dhirubhai.net/in/giacomo-verrua-49039744/