TOURISM 4.0
Craig Gunn
International Business Development| SBN Ambassador Spain|Global Scot|Rotarian| AEPIA Socio|
Let's combine Tourism with Technology.
"In the Tourism 4.0 ecosystem the local community is in focus while Tourists 4.0 are very active participants in all processes. They have a direct impact on their own experience and act also as co-creators of the tourist offer. With this in mind, we should not forget that the change is only possible by data sharing of all stakeholders of a given ecosystem, thereby acting as a driver for all of the processes on the platform. Furthermore, the data need to be analyzed, if they should be turned into useful information that can be used for strategic decisions and marketing purposes, such as people flow management"
REFERENCE: Researchgate Tourism 4.0: Challenges in Marketing a Paradigm Shift DOI: https://dx.doi.org/10.5772/intechopen.84762
We already live in a connected world more and more people are using QR, touch pay,Bizum. Everyhing ?in an instant , we don't have pacience to wait anymore Room Key (I have my phone or a connected tab) Metro (touch phone).
Now we are desperate to stay connected no more needing coins for the hotel payphone haha.
Connected tourism is the future and the tourist industry should embrace more the technology not only to be competitative but to be disruptive. Why dont we add augmented reality to the experience a virtual tour of a museum for example.
It's ok for cities to be tech hubs but let's adapt to wants and needs tourism is changing for one reason or another we all know. But we should be prepared for a new tourism a tourism4.0.
Please feel free to leave comments on your experiences of technology on your trips and what you like and dislike about the fast paced world.
**Please note all opinions are personal reflections and only represent my personal and sole opinion on matters close to me.**
Stay Safe,Be smart.
Craig