The Tough Lessons in Estate Agency

As many will know, I'm on a mission to raise standards in the UK estate agency industry and to ensure that agents are well remunerated for doing an exceptional job for their clients.

I've always been client focused V's profit focused (the money is the result of doing a great job.

Here are a few things I know that may help agents to think differently.

We have a bias for taking action, think NOW and not HOW. Here is the reality of taking action. The longer you wait the harder it is to take action.

Reframe your thought process to choosing to V's having to, because nobody like to be told what to do. You don't have to lead generate every day you choose to!

This subtle re-frame works, try it next time you feel resistance.

I surround myself with positive people and this helps me to put ME in the position of 'luck' You can't get wet if you're not in the water and of course you'll miss the best waves if you are on the beech. In one sentence, your luck surface area does not increase while you are sat on the sofa watching television.

Develop resilience and perseverance- Today, tomorrow, next week.

Understand that the best in everything understand that there are no hole in ones. I've learnt to accept that some of my actions will not be rewarded today, tomorrow or next week. My fuel is learning and sharing and this makes me realistic and helps with resilience. I know only 20% of what I share my audience will listen to or use.

What you deposit today will pay you back later. What are you putting into your piggybank? If the answer is nothing it's not too late to make a change.. Remember choose to.

We all have doubts, we all have knockers and negative commentators. When you hear things that are not helpful ask yourself these two questions.

1. Is what I'm hearing true?
2. Is what I'm hearing helpful? And anyway in a few days you'll have forgotten the comment. Rejection.... Bitter or Better? No is OK... It's just feedback.Winston Churchill said " Success is not final and failure is not fatal it's the courage to continue that counts"Accept that the fear of losing is going to be challenging, understand the 'Winners Equation' (the person who shoots the most scores more goals.Ask for a no. Don't take it personally. Praise the effort and not the result. If you were prepared and practised and are improving you'll be OK. Ask what did we do right. If you sit in negativity you'll just attract more negative people and the cycle continues.And finally.... You have zero value if you can't articulate it!Why should I hire you? and please don't tell me " I offer an amazing service, I'm available 7 days a week that is just lame and you are capable of sooooo much more than that.If you are struggling with this ask for help or spend two minutes writing down what you are really good at, clients highlights after working with you, what matters and what is important to you. Call it your one page marketing plan. Comment, like, follow, share if I've sparked your interest or you've enjoyed the article. Thanks for reading. Jason