Touchscreens: An Unexpected Friend in the Field
F2B Services
We provide unique digital display solutions along with custom software to enhance your brand experience.
If not used correctly, touchscreen displays are digital gems that can quickly become budget busters and a source of frustration. But here’s the secret: they don’t require you to scrap your marketing and sales strategy. Instead, they invite you to adapt, amplifying your impact and reach by aligning with how people are naturally equipped to learn.
?Let’s break down how touchscreens can be a powerhouse tool for marketing, sales demonstrations, and community engagement—and how to sidestep common mistakes that might trip you up.
Make Your Booth an Oasis, Not an Obstacle
Trade shows can be overwhelming, and attendees want information fast—they’re thirsty, and don’t want to have to sit through a whole pitch for the sip they need. A well-placed touchscreen acts as a self-guided tour, allowing prospects to explore your brand at their own pace, engage in interactive product deep dives, and sign up for follow-ups—without pressure.
If you feel like your touchscreen isn’t helping water your garden of prospects, consider your placement. Bad placement can tank your touchscreen’s effectiveness. If you hide it at the back of your booth, you’re basically telling attendees, “Don’t bother.” Instead, position it front and center.
Clear Calls to Action = Higher Engagement
A touchscreen without direction is like a map without roads—attendees are left wandering without a clear path.
Fix this by embedding crystal-clear CTAs that direct attendees on what to do next:
These trail markers encourage engagement in a way that feels natural and effortless, and guides curious explorers into your booth without hesitation.
Don’t Just Set It and Forget It
Your touchscreen is not necessarily a passive display—it? can be an active player in your sales strategy. We’ve all seen the hired hands, sitting aimlessly on their phones in their booth. That’s exactly what we don’t want.
A touchscreen shouldn’t replace your team; it should enhance their efforts. Train them to use it as an interactive assistant, guiding conversations and providing instant access to crucial information. Instead of reciting a rehearsed pitch, they can tap into dynamic content, tailoring discussions to each visitor’s interests.
This creates a personalized, engaging experience that makes prospects feel heard, understood, and excited about your brand.
The Engagement Factor: Touchscreens for Community Connection
Beyond sales, touchscreens foster community engagement. Whether showcasing community stories, featuring live social media feeds, or allowing attendees to vote on initiatives, a well-designed interactive display transforms passive attendees into active participants.
Supercharged, Small Footprint, Big Impact
Touchscreens offer an immersive learning experience that no traditional display can match. I mean–everyone has one in their pocket. It is how humans are evolving to learn!
Why this matters:
Embrace the Change, Reap the Rewards
Touchscreens aren’t just another piece of tech—they are a marketing accelerator. When used correctly, they don’t just inform; they immerse. They don’t just present; they engage. And the best part? They work alongside your current strategy, enhancing your efforts without requiring a total reinvention.
If you’re ready to elevate your marketing and sales game, now’s the time to lean into interactivity. Your customers are waiting—let’s meet them where they are.
Need a hand integrating touchscreens into your strategy? Let’s talk.