Toucan Talks

Recapping Amazon Prime Day 2024Amazon Prime Day 2024 fuels record $14.2B across e-commerce which is up 11% from last year. Mobile shopping drove almost half (49.2%) of that, reaching $7 billion – 18.6% more than last year according to Adobe Analytics data.nbsp;Amazon announced that Prime Day 2024 was Amazon’s biggest Prime Day shopping event ever, with record sales and more items sold during the two-day event than any previous Prime Day event. During the 48-hour shopping event, Prime Members globally saved billions on deals across every category.nbsp;Amazon Prime Members shopped deals from popular brands like Sol de Janeiro, Apple, Dyson, and Ring as well as smaller brands like TruSkin, ALOHA, and Native Pet with more members in the US able to shop more deals on small business products than ever before. Independent sellers of which most are small – medium-sized businesses sold more than 200 million items during the event.nbsp;nbsp;Over the two days, electronics sales rose 61% compared to average daily sales in June. Back-to-school was also a factor with sales of backpacks, lunchboxes. Stationery and other school and office supplies rising 216% across both days compared to June, and children’s apparel sales rose 165% according to Adobe Analytics data.nbsp;Pacvue shared some initial data highlighting some interesting figures:nbsp;nbsp;nbsp;630% WoW increase in average daily spendnbsp;71% YoY increase in CPCnbsp;35% increase in Amazon DSP spendnbsp;$30M ad spend in the Baby Products Category on Day 1nbsp;231% YoY increase in sales for the Toys amp; Games Categorynbsp;nbsp;nbsp;Summarynbsp;Post-Prime day, it’s important for brands to keep newly acquired customers engaged and retarget those customers that visited a product detail page but did not make a purchase.nbsp; One method is to use retargeting Sponsored Display campaigns that will allow you to retarget customers who previously viewed listings or purchased from you and by doing so, you will gain an increased chance of converting them.nbsp;Amazon confirmed there will be another Prime Deal Event in the fall (autumn) and that brands should create deals for the Prime Fall Deal Event by August 6th.nbsp;Toucan Talks Webinar: 10 Steps to Succeed on AmazonAnnouncing our next Toucan Talks event!Take your brand to the next level with our FREE Webinar on the 10 Essential Steps to Set Up amp; Succeed on Amazon.?? Date: Wednesday 21st August? Time: 1 Hour Webinar at 2PM GMTIn this power-packed session, youll discover the below and more:- What is Retail Readiness?- Enhancing Brand amp; Product Content- Maximising Reviews amp; Ratings- Importance of Winning the Buy Box- Running Effective PromotionsDont miss out on this opportunity to learn these essential steps for getting your brand set up on Amazon.Sign up via our website today - https://www.toucanecommerce.com/webinar-registrationWhy Brands Should Implement Sponsored TV Ads Into Their Advertising StrategyWhat is Sponsored TV?nbsp;Sponsored TV lets you connect with customers through the content they love, using easy-to-create and manage streaming TV advertising. This self-service solution is designed for businesses of any size to inspire audiences. Powered by Amazons first-party shopping and streaming signals, Sponsored TV helps you connect with the right viewers at the right time.nbsp;nbsp;Your ads can appear on Amazon’s exclusive and premium streaming content, including Prime Video, twitchTV , Freevee, and Amazon Publisher Direct, which integrates with the largest streaming TV publishers through connected devices like Fire TV, as well as on ad-supported content through Prime Video Channels.nbsp;Now, even if you dont sell in the Amazon Store, you can use Sponsored TV to reach and engage new audiences in relevant contexts, including industries such as automotive, media and entertainment, and travel and hospitality.nbsp;nbsp;How much does it cost to advertise with Sponsored TV?nbsp;Sponsored TV has no minimum spend requirements or fees, allowing you to set a budget that fits your needs and adjust it as you see fit. Campaigns are billed on a CPM (cost per thousand impressions) basis, meaning you only pay for every 1,000 views your ad receives. This ensures you only incur costs when your ad is seen by customers.nbsp;How should brands use Amazon Sponsored TV ads to gain a competitive advantage?nbsp;Broad Reachnbsp;Large Audience: Brands can access a vast audience through Amazon’s exclusive and premium streaming content, including Prime Video, Twitch, Freevee, and Amazon Publisher Direct.nbsp;Multiple Platforms: Brands will be able to reach customers across various platforms and devices, such as connected TVs like Fire TV, expanding your brand’s visibility.nbsp;Cost-Effective Advertising:nbsp;No Minimum Spend: Flexibility to start with any budget makes advertising with Sponsored TV accessible for brands of all sizes. This allows smaller brands to compete with larger ones without a significant financial barrier.nbsp;CPM Billing: Pay only for actual ad views (every 1,000 impressions), ensuring that your brands’ advertising budget is spent effectively on reaching real viewers.nbsp;nbsp;Enhanced Brand Credibility:nbsp;Association with Premium Content: Advertising alongside premium and trusted content that consumers are watching can enhance your brand’s credibility and perceived value due to being shown alongside these big TV shows or series.nbsp;Visibility on Major Platforms: Being visible and seen advertising on major streaming platforms will position your brand as a key player in your specific industry and build more trust with potential consumers.nbsp;Summarynbsp;Brands should start implementing Amazon Sponsored TV ads into their advertising strategy to gain a competitive advantage due to the platforms precision targeting, broad reach, and cost-effective advertising. By leveraging Amazons first-party shopping and streaming data, brands can ensure their ads reach the most relevant audiences across popular streaming platforms like Prime Video, Twitch, and Fire TV.nbsp;nbsp;With no minimum spend requirements and a CPM billing model, brands of all sizes can efficiently manage their budgets while only paying for actual views. Additionally, the association with high-quality streaming content enhances your brands credibility, and robust analytics provide insights to optimise ad performance and refine your marketing strategies. This combination of targeted reach, cost efficiency, and data-driven insights makes Amazon Sponsored TV ads a powerful tool for brands looking to outpace their competition.nbsp;If you want to learn more about Amazon Sponsored TV Ads and how your brand can take advantage of them and introduce them into your advertising strategy, then get in touch with our team of experts at Toucan.nbsp;Why Brands Should Take Advantage of Amazon Audio AdsWhat are Amazon Audio Ads?nbsp;Amazon audio ads enable brands to reach and engage audiences during their listening moments across premium audio content, including the ad-supported tier of Amazon Music and third-party Amazon Publisher Services. These ads are accessible on desktop, mobile, tablet, connected TV, and smart speakers like Echo, Alexa-enabled devices, and Fire TV.nbsp;nbsp;Additionally, Amazon offers interactive audio ads that allow listeners to respond by voice to an Alexa call-to-action within the ad. This interaction can involve adding an item to their shopping cart, setting a reminder on their Alexa-enabled device, requesting an email with more information, or engaging in a customised voice experience with branded Alexa interactions.nbsp;What type of audio ads are there?nbsp;Standard Audio Ads Experiencenbsp;These are 10-30 second ads, with a companion banner image that appears on screened devices that are clickable only on desktop, mobile and tablets.nbsp;Interactive Audio Ads Experiencenbsp;nbsp;nbsp;These audio ad creatives on Amazon Music’s ad-supported tier include an Alexa call-to-action, allowing listeners to engage with the ad using their voice. When listeners hear an interactive audio ad on an Alexa-enabled device, they can add products to their shopping cart, set reminders, or request follow-up information via email or push notification.nbsp;nbsp;This interaction is simple and frictionless, enabling customers to engage with audio ads easily. Interactive audio ads support the same creative and banner specifications as standard audio ads, with the addition of voice interactive capabilities.nbsp;What can Amazon Audio Ads offer for brands?nbsp;Amazon audio ads offer brands a unique opportunity to reach a vast audience through Amazon Music’s free tier, Alexa-enabled devices, and other platforms. Here are some strategies brands can use to take advantage of Amazon audio ads:nbsp;Targeted Advertising:nbsp;Utilise Amazon’s Data: Leverage Amazons extensive customer data to target your brands ads based on consumers shopping behaviours, interests, and demographics. This ensures your ads reach the most relevant audience.nbsp;Contextual Targeting: Advertise based on the type of content the listener is engaging with. For example, target workout playlists for fitness products.nbsp;Seamless Integration:nbsp;Alexa Integration: Encourage listeners to interact with your brands ad via Alexa. For example, asking Alexa to add an item to the cart or set a reminder.nbsp;Voice-Activated Ads: Take advantage of interactive ad formats that allow listeners to respond directly to the ad using voice commands, making the ad experience more engaging.nbsp;Echo Devices: Optimise ads for Amazon Echo devices, considering the context in which users might be listening (e.g., cooking, relaxing, working out).nbsp;Measurement and Optimisation:nbsp;Analytics: Utilise Amazons analytics to track the performance of audio ads. Metrics such as impressions, reach, and engagement can provide insights.nbsp;A/B Testing: Conduct A/B testing to compare different ad creatives, messages, and calls-to-action to determine what resonates best with your audience.nbsp;Adjust Campaigns: Use insights gained from analytics and testing to refine and optimise ongoing and future campaigns.nbsp;Summarynbsp;Using Amazon audio ads gives brands a distinct advantage by leveraging Amazon’s extensive customer data for precise targeting, ensuring ads reach the most relevant audiences. The integration with Alexa and Echo devices enables interactive and seamless ad experiences, enhancing user engagement. Additionally, Amazons platform allows for high-quality, contextually relevant advertising within popular music and audio content.nbsp;nbsp;This combination of targeted reach, interactive capabilities, and high engagement potential positions Amazon audio ads as a powerful tool for brands to effectively connect with consumers of which there are 55 million monthly active users on Amazon Music alone, this provides a massive opportunity for brands.nbsp;If you want to learn more about Amazon Audio Ads and how your brand can take advantage of them and introduce them into your advertising strategy, then get in touch with our team of experts at Toucan.nbsp;Why Non-Endemic Brands Should Be Using Amazon AdvertisingNon-endemic brands, like insurance companies or financial services companies, are finally starting to experiment with Amazon advertising. This is largely because Amazon is expanding its ad inventory, most recently by integrating ads into Prime Video. These are valuable, large-exposure platforms that non-endemic brands can take advantage of to advertise their services.nbsp;What is a Non-Endemic Brand?nbsp;“Non-endemic” basically refers to companies that don’t have products on Amazon—or that don’t sell typical physical products at all. A non-endemic brand might be an insurance, financial services, or real estate company.nbsp;Why Use Amazon Advertising?nbsp;Amazon offers multiple ad formats made just for non-endemics. Sponsored Display ads allow non-endemic brands to advertise on Amazon even if their product isn’t on the site, and Amazon DSP ads let them gather Amazon’s data to reach people on websites on and off Amazon.nbsp;The logic for a non-endemic brand using Amazon is straightforward. Amazon knows a lot about what its shoppers might be up to, based on their purchase habits. Amazon’s data offers a lot of potential for non-endemic advertisers. The issue for non-endemic brands is around reach and measurement on Amazon.nbsp;Non-endemic brands still account for a small share of the overall ad spend on Amazon. However, as Amazon’s reach grows and its measurement capabilities become more complex, there are more features than ever for your typical non-endemic brand to take advantage of.nbsp;nbsp;How Amazon is Helping Non-Endemic Brands to Advertisenbsp;Awareness of consumer behaviour has prompted a rise in non-endemic marketing and with tools like Amazon DSP, we now have the means to do it. Reaching consumers where they live, where they shop, where they game, where they watch—all routes can now be tapped into.nbsp;As a result, there are demands. Creativity in advertising is now at a premium. Even as brands seek new and better ways to target and reach consumers, those same consumers are becoming more and more aware of being advertised to. Advertising is becoming savvier, yes, but so too are the people seeing (and often skipping or ignoring) those ads.nbsp;Sellers must therefore look for increasingly creative ways to engage their audience. Advertising for a non-endemic brand is a great way to get creative. Such ads introduce a shock to the system. Seeing an ad for home insurance while shopping for homeware because you have just bought a house, for example, will make most people stop and take notice. This sort of non-endemic presence puts the advantage back with the brand. This is all available to use due to the vast amount of data Amazon can gather on consumers.nbsp;How Toucan Can Help Non-Endemic Brandsnbsp;Amazon are providing new opportunities for brands beyond the normal e-commerce landscape. Being able to harness Amazon’s vast amount of first-party data and use their extensive audience creates an amazing option for brands looking to take advantage of a different advertising channel.nbsp;nbsp;Toucan’s advertising team have extensive knowledge of the Amazon DSP platform and hold seats in EU, NAM amp; APAC so we are able to activate any campaign in-house with our team of experts. With up to 400 million DSP users worldwide each month, DSP is a powerful tool to expand brand awareness and connect with audiences at different phases of the customer journey. Leveraging Toucan’s services, we help brands optimise their campaigns and make the most of Amazon DSP for heightened visibility and metrics.nbsp;If you would like to learn how Toucan can help your brand, get in touch with our team today on [email protected];Amazon Introduces Ads on Fire TV: Pre-Screensaver Commercials Aim to Boost RevenueIn a significant move to expand its advertising ecosystem, Amazon has announced the introduction of ads on its Fire TV platform. Users will now encounter advertisements before the screensaver is activated, marking a strategic shift aimed at capitalising on the massive viewership of its popular streaming devices. This development has garnered attention from both industry experts and consumers, sparking discussions on the future of ad-supported streaming.nbsp;The New Ad-Supported Modelnbsp;Starting this month, Fire TV users will notice a new feature where ads are displayed before the screensaver kicks in. This change follows Amazons broader strategy to integrate more advertising opportunities across its services. The decision aligns with similar moves by other streaming platforms seeking to monetise their growing user bases without significantly disrupting the viewing experience.nbsp;nbsp;Why Ads on Fire TV?nbsp;Amazons Fire TV devices have become a staple in millions of households worldwide, providing a seamless way to access a vast array of streaming services, apps, and other digital content. The platforms extensive reach makes it an attractive avenue for advertisers aiming to tap into a diverse and engaged audience.nbsp;Key Reasons for This Initiative:nbsp;nbsp;Revenue Growth: With the streaming market becoming increasingly competitive, Amazon is exploring new revenue streams. Advertising presents a lucrative opportunity, especially given the high engagement levels of Fire TV users.nbsp;User Base Monetisation: Leveraging its large user base, Amazon can offer brands targeted ad placements, enhancing the effectiveness of their campaigns.nbsp;Enhanced Ad Ecosystem: Integrating ads into Fire TV aligns with Amazons broader advertising strategy, which includes ad placements on its e-commerce platform, Amazon Prime Video, and other services.nbsp;Impact on Usersnbsp;nbsp;The introduction of pre-screensaver ads has prompted mixed reactions from Fire TV users. While some appreciate the relevance and personalisation of ads, others express concerns about the intrusion into their viewing experience.nbsp;The Broader Advertising Landscapenbsp;Amazons move reflects a broader trend in the streaming industry, where ad-supported models are becoming more prevalent. Competitors like Roku and Google’s Chromecast have also integrated ads into their platforms, offering lower-cost or free options in exchange for ad placements. This model caters to a wide range of consumers, from those seeking premium, ad-free experiences to those opting for more affordable, ad-supported alternatives.nbsp;Future Prospectsnbsp;As Amazon continues to refine its advertising strategy, we can expect further innovations and enhancements in how ads are delivered on Fire TV. Potential developments could include:nbsp;Advanced Targeting: Using Amazons vast data resources to offer even more precise ad targeting, increasing relevance and effectiveness.nbsp;Interactive Ads: Exploring interactive ad formats that engage users more deeply, creating a more dynamic advertising experience.nbsp;Conclusionnbsp;Amazons introduction of ads on Fire TV before the screensaver marks a significant step in the evolution of its advertising model. While it presents a promising opportunity for revenue growth and enhanced advertising capabilities, it also necessitates a careful balance to maintain user satisfaction. As the streaming landscape continues to evolve, Amazon’s approach will likely serve as a benchmark for other players in the industry.nbsp;By staying attuned to user feedback and industry trends, Amazon aims to enhance its platform, offering value to both advertisers and viewers in this new ad-supported era.nbsp;Amazon Vendor Chargeback Recovery ServicesAttention Amazon Brands?– We can recover your lost revenue!nbsp;nbsp;We save Amazon vendors amp; sellers huge sums of money by reclaiming and disputing chargebacks and shortage claims, and by helping businesses avoid any future charges.nbsp;For many Amazon vendors or sellers, a massive portion of profits can be lost due to Amazon’s incorrectly charged fees, and this is where Toucan can help.nbsp;nbsp;We have already uncovered over ￡2 million for our clients!nbsp;Why Choose Toucan?nbsp;Expertise: We specialise in navigating Amazon’s complex system.nbsp;Efficiency: Our team works quickly to identify and dispute incorrect charges.nbsp;Success: We have a proven track record of recovering funds for brands just like yours.nbsp;Discover how much you can recover with a free audit today!nbsp;Get in touch with our team below!nbsp;https://www.toucanecommerce.com/nbsp;nbsp;Amazon Prime Day Event 2024A massive thank you to Amazon for inviting the team down to their Prime Day Event 2024. It was great to get an insight into some of the statistics from previous Prime Day’s and how it really has an impact on not only shoppers but brands who sell on Amazon.nbsp;Some great stats highlighted how 36% of Prime members were influenced by Prime Day deals with an outstanding 78% of them making at least 2 purchases. With 1 in 5 internet users joining the shopping frenzy and 40% of Prime Video customers discovering new products through Prime Video ads, advertising through Amazon DSP is a necessity to grow your brand.nbsp;If your brand wants to see how Toucan can help you grow on Amazon, get in touch with our team today via our website or email [email protected];Amazon to Launch Discount Section with Direct Shipping from ChinaAmazon is set to launch a new competitor to Temu , SHEIN , and AliExpress , offering low-priced items shipped directly from China.nbsp;On Wednesday, Amazon hosted an exclusive event in Shenzhen for selected sellers to unveil a new marketplace model. Following the event, some sellers leaked the presentation materials.nbsp;Instead of creating a separate app, Amazon will introduce a new section within its existing app and website. This section will feature products at lower prices, with longer delivery times, shipped from warehouses in China to U.S. customers. nbsp;The new marketplace will focus on unbranded fashion, home goods, and daily necessities priced under $20 and weighing less than one pound.nbsp;Currently, millions of seller’s ship inventory via ocean freight from China to FBA warehouses for two-day or faster domestic delivery. With the new model, sellers and manufacturers will ship to Amazons warehouses in China, and customer orders will be sent via air freight, reaching U.S. shoppers in 9-11 days. nbsp;This approach mirrors the fully managed marketplaces of Temu, Shein, and AliExpress, where sellers hand over products to the marketplace but maintain control over pricing and selection on Amazon. In the recent closed-door meeting, Amazon informed Chinese sellers that it would begin signing up merchants this summer and start accepting inventory in the fall, according to the information.nbsp;Thanks for reading our August 2024 edition of Toucan Talks, subscribe to stay up to date on LinkedIn or MailChimp - https://eepurl.com/irNU7A