The Total Economic Impact Of Salesforce For Education

Let me share with you the major takeaways and highlights from the latest report on the?Education Industry,?conducted by Forrester Consulting with a specific focus on the business benefit and return of the investment.

Those who know me, know that I am a very direct person that like to tackle the problems, define the strategy to convert them into opportunities and implement the execution plan.

I am going to share in this article my take aways in the same way, mapping in a very clear way and based on this report data, why should higher education institutions start a digital transformation process "Why change", why they should do it with a sense of urgency "Why now" and finally why they should partner together with a well known and trusted company "Why Salesforce".

Why Change

These are the major reasons, the higher education leaders surveyed, declared on why they need to embrace a digital transformation journey on their institutions.

• Provide the institution with one source of truth for constituent data
• Drive better experiences for students and staff by creating constituent journeys and more personalized communications
• Promote operational efficiencies by automating time-consuming manual processes
• Promote data security and compliance
• Reduce technical debt and optimize system adoption

Why Now

The following kpis are summary on business impact, cost saving and management operations as a result, most of them over a 3 year period after implementing this Salesforce solutions digital transformation journey.

• 153% ROI with payback within 14 months
• 15% increase in first-year student retention rates
• 5.5% increase in post-pandemic enrollment
• 10% increase in fundraising contributions
• $6.8M in productivity gains (12% increase)
• $1.6M in legacy environment savings

Why Salesforce

When higher education leaders were asked why they chose or will choose their digital transformation partner this 4 main reason were the ones that more resonate on them.

• Enterprise-level omnichannel solution
• Ability to deploy out-of-the-box features that meet unique requirements
• Friendly use and availability of training
• A reputable market leader

I did this summary on highlights and takeaways in order to generate hunger for you to go deeper into this report.