Topsort Cookie Bites #55 - Data-Tech Gap, Meta's Ad Revival, and Amazon-Adapting Agencies! ????
Hey there,?CookieBiters!???
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Get ready for another delicious helping of?CookieBites! This week, we're dishing out three piping-hot stories from the realm of #retailmedia and #onlineadvertising that'll have your taste buds doing a happy dance. So, grab your go-to beverage???and a scrumptious snack ???, and let's get started!
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What’s the latest????
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Data-Tech Gap: Advertisers' Expectations vs. Agencies' Reality?????
#Agencies are investing big bucks in data and tech, but they're still struggling to meet advertisers' expectations.????According to a recent survey, 72% of agencies say they're investing more in data and tech, but only 49% of #advertisers think agencies are keeping up with their needs. What's the deal????
The disconnect lies in the rapid pace of tech evolution and the?struggle to translate data into actionable insights. Agencies are caught in a balancing act between chasing new tech and delivering tangible results. The pressure is on for agencies to level up their game and bridge the gap!????[Enjoy full read?here]
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Meta's Ad Revival: Retail Media Showdown??????
Meta's ad revenue is on the rebound, but the booming world of retail media could put a dent in its momentum. While Meta enjoyed a 21% YoY increase in Q1 2023 revenue, retail media platforms are swooping in as fierce competitors, vying for advertisers' attention and their dollars.???
With heavy hitters like Amazon and Walmart,?advertisers are eyeing these retail giants for precise targeting opportunities. Meta remains a key player, but it'll need to stay on its toes to keep pace with retail media's meteoric rise.?????
The ad space is getting more competitive by the day, and only time will tell if Meta can stay ahead of the curve. Grab some popcorn, folks – it's going to be quite the showdown!????[Enjoy full read?here]
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Agencies & Amazon: Adapting to Retail Media Opportunities???
Agency relationships with Amazon are evolving as they?adapt to the ever-growing retail media landscape. ?? These changes include expanding agency teams dedicated to Amazon, focusing on strategic planning, and optimizing the use of Amazon's #advertising products.
As retail media continues to thrive, expect more agencies to fine-tune their Amazon strategies to capitalize on this booming market.????We're pretty sure that more innovative collaborations and partnerships in the retail media world are coming soon!????[Enjoy full read?here]
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Stats to impress your friends!???
Thanks for tuning in,
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That's all for today's Cookie Bites! Stay tuned for more ad tech news and delicious insights coming your way soon. In the meantime, keep biting those cookies and stay fabulous!?
Have a wonderful weekend, get some rest, and enjoy the time with family and friends my dear?CookieBiters!??? ?? ??
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