TopRank News: Video Takes the Content Marketing Spotlight
TopRank Marketing
Elevate your B2B marketing with content experiences that create brand lift, visibility, credibility & engagement. ??
Is your brand ready for its closeup? Video content marketing is a hot topic for B2B marketers right now, and it’s clear why. Adults in the U.S. spend an average of four hours per day watching videos online. YouTube is now the second largest search engine in the world.? I wouldn’t say video killed the radio star — podcasts are still going strong — but video should be an area of interest for any marketing team.?
We’ve got some ground to make up. According to Content Marketing Institute, over two-thirds of marketers say video is more important to their business than last year, yet only 7% report that they’re using it to its full potential.?
This month, we’re looking at how B2B marketers use video, with plenty of useful advice you can put into practice now.
TL;DR Takeaways:
1. YouTube tags play a major role in searches on the site, more so than regular hashtags. Don’t neglect them!
2. LinkedIn’s new offering lets you target LinkedIn members on their home TVs.
3. Video can elevate all types of B2B content, from testimonials to demos to case studies.
Ready to level up your marketing strategies??
Highlights from the TopRank Blog
Why Marketers Should Be Excited About LinkedIn’s New CTV Ads for B2B Campaigns
The next frontier for B2B marketing could be your buyer’s living room. Connected TVs (CTV) are smart televisions used for streaming media — think Roku, Apple TV, Google Chromecast. LinkedIn is bringing its data and targeting to CTV, and we think marketers should be hyped. Alex White brings the key takeaways.
How to Build a Winning YouTube SEO Strategy
Getting seen on the world’s largest video platform takes more than just stuffing keywords in your descriptions. Josh Nite walks through the ins and outs of tags, hashtags, organization and more.
领英推荐
Tips from Around the Web
What’s Next for B2B Video Marketing in 2024?
Our clients at LinkedIn Marketing Solutions offered this great overview of the current video marketing landscape in B2B. Read the blog post to learn how changing user behaviors, digital events and technologies like AI are making an impact.
The Ultimate Guide to Video Marketing
This massive resource from HubSpot’s Alicia Collins and Megan Conley is fresh and up-to-date for 2024. It covers everything from video creation to distribution to measurement with engaging, friendly advice.
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At a Glance:
In the Edelman-LinkedIn report on thought leadership, two-thirds of respondents said above-average thought leadership has a unique format or style.
Video is a great way to level up your thought leadership content from good to great.
The Last Word:
Video isn’t replacing the rest of your content strategy, but it should be a part of your content plan. You don’t need a Hollywood studio to produce video that gets results. Try these simple formats:
At TopRank Marketing, we’re exploring video for clients and our own marketing. Like this one from Debbie Friez:
And of course, if you need help developing your content whether it’s video, audio, or text, contact us today.
Associate Director @ TopRank Marketing | Influencer & Social Media Marketing
5 个月Thanks for including my video reminding folks not to post and ghost! ??