TopRank News: An SEO Extravaganza
TopRank Marketing
Elevate your B2B marketing with content experiences that create brand lift, visibility, credibility & engagement. ??
Marketers have been engaged in a tug-of-war with search algorithms for two decades now. In the early ‘00s, most search engines used keywords to build their results. So marketers stuffed keywords into their content (whether they fit the search intent or not).
Then it was the quality and quantity of backlinks that mattered most. So some unscrupulous folks built whole networks of bogus link exchanges.?
Now, thankfully, algorithms are evaluating content based on how useful, authoritative and comprehensive it is. Marketers don’t have to pull against the search engine anymore: We can pull together to get great content to the people who actually want to see it.?
Modern SEO is about building a content ecosystem aimed at specific search intent. It’s taking high-quality content, and applying the tags and crosslinking that help search engines see its value.
Here are a few of my favorite recent SEO resources. I hope you find them valuable, too.
TL;DR Takeaways:
1. Google’s latest core update is fully rolled out. Now it’s time to assess your content.
2. YouTube is the second-largest search engine, and YouTube SEO is essential.
3. Some of your content may be hurting your rankings – an audit can help
Ready to level up your marketing strategies??
Highlights from the TopRank Blog
5 Reasons an SEO Content Audit Is Useful
If your site has a large content library, it’s likely that some content is working against good SEO, not for it. Nick Nelson explains how a content audit can surface opportunities to prune underperformers, repurpose dated material, and much more.
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Conducting an SEO Content Audit
Now that Nick has convinced you to perform an SEO content audit, this article can help you get started. TopRank’s associate content director breaks down the process into eight simple steps, with practical advice for each one.
Tips from Around the Web
YouTube SEO in 2024: The Ultimate Guide
When you think about SEO, YouTube probably isn’t the first search engine that springs to mind. But YouTube is, at heart, powered by search (it’s also owned by Google, so search is in its DNA). This guide from Tim Keary can help you maximize your video content’s visibility.
6 Things You Should Do After A Core Google Update Rollout
The latest Google algorithm update is finally complete. Our clients are seeing volatility in some of their rankings, and we’re reformulating our SEO strategy to meet the moment. Claire Brain offers tips to help you weather the storm.
At a Glance:
As essential as SEO is, it’s important to recognize that it’s just one part of a holistic marketing strategy. Our agency combines SEO, content, social media and influencer marketing to achieve amazing results. Our 2023 report found that marketers rank influence, SEO, and content nearly equal in contributing to marketing success:
When you combine all of these tactics strategically, you get a whole greater than the sum of its parts.
The Last Word:
Good SEO is about more than trying to rank a single piece of content for a single keyword. Keep these tips in mind as you pursue the top of the SERP:
Basically, think of SEO in terms of building a great content experience for your end user. That’s what the algorithms (and, coincidentally, your audience) are looking for.
And of course, if you need help developing your content, social media, SEO or influencer strategy, contact us today.
Perpetual Inventory Clerk at Macy's
4 个月Well said!
Perpetual Inventory Clerk at Macy's
4 个月Good point!
Perpetual Inventory Clerk at Macy's
4 个月Very helpful!