TopRank Marketing News: B2B SEO, AI Search, and Pickleball
TopRank Marketing
Elevate your B2B marketing with content experiences that create brand lift, visibility, credibility & engagement. ??
Have you ever hit a tennis ball with a pickleball racket? If so, you’re probably still feeling that shock from wrist to shoulder. Both sports have a ball, rackets, and a net — but skills don’t translate one-to-one between them.
The same is true for B2B vs. B2C marketing. You have similar tools and objectives for both. But your tactics, strategies, and best practices will vary widely.
In this month’s newsletter, we’re digging into what makes B2B marketing unique, with plenty of advice to help you excel at it.
Sr. Content Marketing Manager, TopRank Marketing
TL;DR Takeaways:
1. B2B SEO has its own set of rules, including targeting high-intent long-tail keywords
2. For B2B marketers, retention is the new acquisition
3. “B2B marketing is probably the most exciting space for any marketer to be.” -Alastair Hussain, SVP strategy, The Marketing Practice
Ready to level up your marketing strategies??
Highlights from the TopRank Blog
Age of SGE: How Will AI Affect Search Traffic in the Next Decade?
SEO is always a moving target, but generative AI is about to make it even harder to hit. Content strategist Harry Mackin explores the potential implications of Google’s Search Generative Experience, with advice for marketers in the short and long term.
What Makes a B2B SEO Content Strategy Unique?
B2B audiences are, of course, people, but their mindset and intent are vastly different from when they’re in B2C mode. As such, it takes different tactics to reach them. Associate content director Nick Nelson offers 5 critical cornerstones of your B2B SEO strategy, including:
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Tips from Around the Web
The B2B Case for Retention Marketing: 7 Key Tactics
Marketers may not be part of the customer service team, but we have plenty to contribute to retention efforts. Ruth Stevens shares how marketers can best target existing customers, boosting customer lifetime value, retention, and win-back rates.
What Mistakes Do We Make in Conceptualizing B2B?
The Drum brings together a roundtable of expert B2B marketers to talk about the subconscious ideas that shape the way we do our jobs. Is B2B brand building different from B2C? How can we change the perception of marketing as a cost center instead of a revenue center? This article is a smorgasbord of deep thoughts from experienced folks.
LinkedIn and Edelman just published their 2024 B2B Thought Leadership Impact Report. Two big takeaways:
Check out the full report for fresh data and actionable tips.
The Last Word:
The B2B revolution — the idea that B2B marketing doesn’t have to be boring — is well into its second decade. Now we need to dig into what makes B2B unique, shed our B2C envy, and excel by:
Thanks for reading! We’ll see you on the pickleball court, and in next month’s newsletter.
And of course, if you need help developing your content, social media, SEO or influencer strategy, contact us today.