程序化媒体购买协作文章 - 42 篇文章

How do you negotiate better deals with PMPs in a competitive market?

Learn how to negotiate better deals with private marketplaces (PMPs) for programmatic media buying. Find out how to research, communicate, test, and optimize your…

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What are the key skills and tools for programmatic audience managers in the era of AI and automation?

12 次贡献 3 个月前

Learn how to master data analysis, AI literacy, creative thinking, collaboration, platform proficiency and continuous learning for programmatic media buying.

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What are the best tools and methods to track and optimize programmatic campaign performance?

7 次贡献 1 周前

Learn how to track and optimize your programmatic media buying campaigns using the best tools and methods for goals, KPIs, analytics, attribution, and testing.

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How do you use data encryption and anonymization techniques in programmatic to safeguard sensitive data?

2 次贡献 3 个月前

Learn how to protect your sensitive data in programmatic media buying using data encryption and anonymization techniques. Discover best practices and benefits of…

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How do you align your programmatic guaranteed strategy with your audience segmentation and targeting?

4 次贡献 2 个月前

Learn how to optimize and measure your programmatic guaranteed campaigns by segmenting and targeting your audience with relevant and personalized messages.

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What are the main challenges and opportunities for DMP in the era of cookieless and privacy-focused web?

9 次贡献 5 个月前

Learn about the main challenges and opportunities for data management platforms (DMPs) in the era of cookieless and privacy-focused web, and get some tips on how to…

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What are the pros and cons of using an SSP vs an ad exchange to sell your inventory?

19 次贡献 2 个月前

Learn the pros and cons of using an SSP or an ad exchange to sell your inventory programmatically. Compare their features, benefits, and challenges.

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How do you troubleshoot common VAST tag errors and issues?

2 次贡献 2 个月前

Learn how to check and fix six aspects of your VAST tags: URL, code, file, player, network, and tracking. Improve your video ad delivery and performance.

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How do you manage the workflow and communication between programmatic guaranteed partners and stakeholders?

4 次贡献 2 个月前

Learn how to plan, negotiate, set up, monitor, optimize, and report your programmatic guaranteed campaigns with different partners and stakeholders.

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How do you use VAST tags to deliver interactive and engaging video ads?

2 次贡献 2 个月前

Learn what VAST tags are, how to use them, and why they are important for programmatic media buying of interactive and compatible video ads.

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What are the benefits and challenges of hybrid auctions compared to first-price or second-price auctions?

3 次贡献 2 个月前

Learn what are hybrid auctions, how they work, and how they affect your programmatic media buying strategy. Compare them with first-price and second-price auctions.

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How do you measure and compare the performance of hybrid auctions with other auction types?

8 次贡献

Learn how to measure and compare the performance of hybrid auctions with other auction types in programmatic media buying. Tips and best practices included.

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How do you handle discrepancies or errors in win notices from different SSPs or exchanges?

8 次贡献

Learn how to handle win notice discrepancies or errors in programmatic media buying. Find out the common causes, types, and consequences of win notice issues.

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What are the best practices for optimizing your header bidding setup and avoiding latency issues?

7 次贡献

Learn some of the best practices for optimizing your header bidding setup and avoiding latency issues, such as choosing the right solution, setting a timeout, and…

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What are the benefits and challenges of using RTB in programmatic?

38 次贡献

Learn the basics of RTB, a type of programmatic media buying, and its advantages and disadvantages for advertisers and publishers.

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How do you leverage programmatic media buying to reach your target audience across devices and platforms?

30 次贡献 3 个月前

Learn how to leverage programmatic media buying to reach your target audience across devices and platforms with data and technology.

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What are the main challenges and opportunities of header bidding in a cookieless future?

14 次贡献

Learn how to adapt your header bidding strategy to the new reality of privacy regulations and browser policies that limit third-party cookies.

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What are the key metrics and KPIs to monitor and optimize your DSP performance?

27 次贡献

Learn what are the key metrics and KPIs to monitor and optimize your DSP performance and how to use them to improve your programmatic campaign outcomes.

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What are the best tools and platforms for DSP optimization and reporting?

19 次贡献

Learn how to optimize and report on your programmatic media buying campaigns using the best tools and platforms for DSP optimization and reporting.

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How do you leverage AI and machine learning to detect and prevent programmatic ad fraud in real time?

10 次贡献 2 个月前

Learn how to use AI and machine learning to detect and prevent programmatic ad fraud in real time, and optimize your programmatic media buying performance.

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How do you compare the CPM, CPC, and CPA models of different ad networks?

18 次贡献

Learn what CPM, CPC, and CPA models mean, how they differ, and how to choose the best one for your programmatic media buying goals.

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What are the key differences and similarities between header bidding and programmatic direct for OTT?

9 次贡献 4 个月前

Learn the basics, benefits, challenges, and tips of header bidding and programmatic direct for OTT inventory. Compare these two methods and choose the best one.

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How do you use creative formats and dynamic content to differentiate your brand from the competition?

11 次贡献

Learn how to use creative formats and dynamic content to differentiate your brand from the competition and boost your programmatic media buying performance.

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What are some of the tools and resources that you use to stay updated on programmatic media buying?

13 次贡献

Learn about the tools and resources that can help you keep your skills and knowledge fresh on programmatic media buying, the automated process of digital…

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What are some of the best practices for creating and testing audience segments?

24 次贡献 4 个月前

Learn some of the best practices for creating and testing audience segments for programmatic media buying, such as using multiple data sources, creating custom and…

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What are some of the career development opportunities and paths for a programmatic media buyer?

14 次贡献 5 个月前

Learn about the different career paths and opportunities for programmatic media buyers, and how to prepare yourself for them.

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How do you adapt to the changing market dynamics and trends in hybrid auctions?

8 次贡献

Learn what hybrid auctions are, why they are becoming more prevalent, and how to optimize your bidding strategies and performance in this new environment.

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How do you handle programmatic media buying issues and troubleshoot problems?

9 次贡献 2 个月前

Learn how to handle bid strategy, creative, data, delivery, optimization, and technical issues in programmatic media buying and what tools and techniques you can…

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What are the key features and benefits of using a DMP for programmatic media buying?

11 次贡献 5 个月前

Learn how a data management platform (DMP) can help you collect, organize, activate, analyze, and secure your data for programmatic media buying.

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How do you choose the best VAST tag for your video campaign?

5 次贡献

Learn what a VAST tag is, how it works, and how to choose the best one for your video campaign. VAST tags are XML files that deliver video ads online.

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What are the main benefits and challenges of using PMPs for video and audio advertising?

14 次贡献

Learn what are the benefits and challenges of using PMPs for video and audio advertising, and how to leverage them to optimize your programmatic media buying.

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What are the emerging trends and innovations in ad network types and examples?

2 次贡献

Learn about the emerging trends and innovations in ad network types and examples for programmatic media buying. Discover how they can benefit your strategy.

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How will AI and machine learning shape the future of programmatic media buying?

6 次贡献 2 个月前

Learn how AI and ML are transforming programmatic media buying, from real-time bidding to new formats and channels, from first-party data to ethics and…

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What are the most effective ways to test and learn from programmatic media buying campaigns?

8 次贡献

Learn the most effective ways to test and optimize your programmatic media buying campaigns using data, platforms, tools, creatives, and analytics.

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What are the emerging trends and technologies for audience targeting in programmatic?

3 次贡献

Learn the latest trends and technologies for audience targeting in programmatic media buying, and how they can boost your ad relevance, engagement, and…

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How do you balance the trade-off between header bidding and direct deals or private marketplaces?

2 次贡献

Learn what header bidding and waterfall are, how they work, and how to balance them with direct deals and private marketplaces in programmatic media buying.

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How do you evaluate the performance and transparency of a DSP for programmatic?

5 次贡献

Learn how to choose a DSP for programmatic media buying based on key factors such as campaign objectives, inventory quality, bid strategy, data and targeting…

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How do you align your RTB in programmatic goals with your business objectives?

5 次贡献 2 个月前

Learn how to optimize your RTB in programmatic campaigns by defining your target audience, setting your objectives and KPIs, choosing your bidding strategy and…

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What are the pros and cons of using viewability as a key performance indicator for programmatic media buying?

9 次贡献 4 个月前

Learn the pros and cons of using viewability as a metric for programmatic media buying, and how to improve it and use other metrics.

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What are the benefits and challenges of using programmatic guaranteed vs. other deal types?

7 次贡献

Learn what programmatic guaranteed is, how to set it up, and what are its benefits and challenges compared to other deal types.

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What are the pros and cons of different ad network revenue models for publishers and advertisers?

3 次贡献

Learn how CPM, CPC, CPA, and CPE ad network revenue models impact your programmatic media buying as a publisher or an advertiser.

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How do you choose the best SSP for your inventory and goals?

15 次贡献

Learn the differences between SSP, exchange, and ad server, how they work together for programmatic media buying, and how to choose the best SSP.

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