Topic Clusters For Advanced Law Firm SEO
John McDougall
Author of Talk Marketing, 29 years’ of digital marketing, President of McDougall Interactive
Getting the coveted page-one spot on Google is becoming increasingly harder, especially for law firms.
Every so often, Google releases a new algorithm update outlining the factors it takes into consideration for ranking opportunities. These often have names of animals. Penguin, Panda and Hummingbird to name a few.
The reason Google does this is to ensure the right content is ranking. They change their algorithm with users in mind to improve the way the search works.
It’s important to keep track of these updates as failing to do so will see you with an outdated SEO strategy and your law firm will struggle to rank well.
One important new change to Google’s algorithm is the introduction of Topic clusters.
In this post, we’re going to look at exactly what Topic clusters are and how you can use them to ensure your website ranks as well as it should.
What are topic clusters?
One of the reason for the constant updates is because the competition is getting tough. When SEO first became a thing, all a user had to do was fill their page with keywords and they’d have a high-chance of ranking on the top page.