Topic cluster optimization: How to increase website visibility
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Tomato, to-mah-to. Some call it a content cluster, while others call it a topic cluster.
Six of one and half a dozen of the other, right? Not quite.
If you’re not sure what the difference is, take look at our recent blog post “Topic Cluster Optimization.” It discusses?the importance of topic cluster optimization and how it can improve your website's topic authority.
Topic cluster optimization takes a similar?approach to content optimization but expands it to the site level. This type of optimization looks at how well you address the topic across multiple pages. The better you do this, the more visibility and traffic you'll get.
Optimizing for topic clusters creates a more coherent and user-friendly website — one that’s easier for search engines to crawl and index.
This process can be done manually or with the help of technology. Either way, you'll need a topic model (along with relevant questions and keywords)?and a list of pages aimed to cover those topics.
This post shows examples?and practical tips for creating effective topic clusters and maximizing their impact on your SEO strategy.
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