TOP10 METAVERSE FASHION NEWS 28.06.22

Marketers at NFT.NYC Upbeat on Brand-Building in the Metaverse

Marketers seemed unwavering in their zeal for NFTs. The price of crypto is down—by?an estimated $2 trillion ?since November—and high prices for NFTs have faded. Most NFTs are purchased using cryptocurrencies. And as the crypto market has slumped, so has the value of the digital collectibles.?Read more...

Luxury Brands Join the Metaverse With Virtual Stores

Fans of Armani Skincare can now head on to the brand’s?virtual store , launched just recently. This partnership between ByondXR and Armani ushered in a new age of online shopping in the metaverse for luxury goods. Read more...

Haute couture is moving from Paris to the metaverse

Fashion influencer Dani Loftus shares her latest outfit on Instagram: It’s a?shimmering pink evening gown ?with LED lights glowing on her bustier, she stands in front of a gate with a Great Dane wearing a similar fit, which makes it a real-life twin of Jeff Koons’s iconic sculpture of a?balloon dog . Her futuristic outfit, more ideal for the Met Gala’s red carpet than walking a 100-pound dog, doesn’t even exist in the real world. It’s a virtual outfit designed and rendered in 3D and then superimposed on the photo. She has an impressive wardrobe of digital clothes, from a liquid dress with patterns that change in real time to a winged ball gown that resembles the famous sculpture of the Greek goddess Nike. Read more...

The Importance of the Metaverse Standards Forum

What we can do now is create photorealistic images that can be explored virtually. But what we can’t do is create realistic digital twins of humans to populate the metaverse. We can’t yet instrument the human body so that you could experience the metaverse as if it was real, and our primary interface, VR glasses, are large, heavy and make the 3D glasses the market had rejected earlier look a lot better in contrast.

These problems aren’t cheap or easy to fix. If they had to be uniquely solved for each of the metaverse instances, the evolution of the metaverse and our experiences in it would be set back years, if not decades. Read more...

Mark Zuckerberg Expects Billions of People to Use the Metaverse Generating Massive Revenue for Meta

Mark Zuckerberg, CEO of Meta, formerly Facebook, has shared how the metaverse will be a key part of his business and bring hundreds of billions of dollars in revenue. “Our playbook over time has been build services, try to serve as many people as possible,” said Zuckerberg. Read more...

Tencent Invests in the Metaverse

Looking to tap into the growing metaverse, Chinese tech giant Tencent Holdings has formed an “extended reality” (XR) division, charged with launching Tencent’s XR business regarding software and hardware.

The division will reportedly be overseen by Li Shen, chief technology officer at Tencent Games Global. The move adds more than 300 members to the company’s total headcount, coming at a time when Tencent has been reducing jobs and slowing its hiring. Read more...

Shoes 53045 Breaks the Mold With the First Metaverse Sneakers

Launched in March 2019 by creative director David Tourniaire-Beauciel (formerly of Maison Margiela and co-designer of the Balenciaga Triple S sneaker) and LVMH and Kering alum Aurelia Ammour, Shoes 53045’s Metaverse-first sneakers have a retro yet of-the-moment cyberpunk aesthetic. They are genderless and vegan, plus a tree is planted for every pair of sneakers purchased. Read more...

Metaverse: Open for business?

As the opportunities for metaverse start to emerge, companies are taking their first steps into a brave new world.

No company wants to be left behind in the rush to stake out a claim in the metaverse, whether for consumer-facing functions or internal enterprise uses, or both. Ignoring the trend and the underlying capabilities that are making it possible—especially 5G connectivity and improvements in chip technology—could be fatal, warns Smithson. “If a company thinks ‘this isn’t for us,’ they are not going to survive. Every company needs to find a place in the metaverse.” Read more...

What will be the law of the metaverse?

The law has always been tied to place. We assume by default that we are bound by the laws of the place where we are located. International trade and the internet have gotten us used to interactions that bring into play the laws of several places at once. But what about these virtual places? What laws will govern them? As the metaverse boom continues, how are legal systems around the world shaping up to get to grips with the metaverse??Read more...

Metaverse can’t be built on the corporate business model, says EY innovation lead

Magnus Jones, the innovation lead at big four accounting firm Ernst & Young (EY), believes that the Metaverse would be led by the younger generation and cannot be built on the same principles of the corporate business model.

Jones's comments came during an exclusive interview with Cointelegraph managing editor Alex Cohen at the?European Blockchain Convention ?(EBC) 2022.

The EY innovation lead shed light on the company’s investment strategy, explaining why a significant chunk has gone towards younger generation firms and startups. He said that many of these young firms have proven themselves with valuable products and revenues of millions of dollars. Read more...

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