Be on Top of your Game – Talk on Video
?Ailsa McDermott January 2021

Be on Top of your Game – Talk on Video

Do you want to stretch yourself and your business in 2021?

Do you want to be on top of your game?

Do you want to grow your customer base beyond your wildest dreams?

Ailsa Craig Productions has the answer for you.

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The Corona virus hit us with a staggering thwack that spectacularly impacted the way we think, live and do business. Thank goodness the technological revolution had advanced to the stage where social media and other communication platforms were there to save us. We were able to communicate on both social and business levels. I shudder to think how we would have coped with the ramifications of lock down a decade or two ago. Remember those brick cell phones!

 The upshot is that we were forced into a position where we needed to change the way we do business; clearly the traditional business methodology wasn’t going to work anymore. Hurrah for Zoom and the plethora of social media platforms like WebEx, Skype, LogMeIn, GoToMeeting, Google Meet.

Weird would be the business person who did not want boost their business! Online is the way to go. So take advantage of it. Consider this interesting fact - viewers retain 95% of a message when they watch it on video as compared to 10% when they read it; proof that showing is hugely more powerful than telling. And how about this? Facebook reckons that selling is five times more effective when you do it on video.

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So, doesn’t it make perfect sense to climb onto the video marketing bandwagon? Yes, that does mean that you need to appear on camera.


What’s wrong with that? Oh, boy do I hear the excuses rocketing in. 

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In Ailsa Craig Productions’ amazing Camfidence Course, we show you ways of shifting your mindset to help you shed those excuses a.k.a limiting beliefs, thereby astonishingly revealing a whole new you who cannot wait to get in front of that camera to peddle your wares.

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It’s the right time to grasp the opportunity to expand your horizons to build a compelling connection with your customers who need to get to know and trust you. It’s common knowledge that people buy from people that they know and trust. Okay, it’s a bit difficult for them to get to know you personally right now, but the second best thing is to see you and hear you talk about your products, your services, your challenges, your successes and even your personal stories.

Start talking on video. It is the ultimate tool to send your business skyrocketing.

Contact Ailsa on 082458584.

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