Top Wardrobe Tips for On-Camera Confidence

When you’re a TV newscaster and on camera talent, like Hosea Sanders, your wardrobe isn’t just about looking good—it’s about feeling confident on camera. The right outfit can make all the difference in how you present yourself, boosting your on-air confidence and enhancing your overall presence. But what exactly should you wear to feel both comfortable and professional in front of the camera?

Here are some essential wardrobe tips from Colour Basis for TV broadcasters that will help you feel and look best when the camera starts rolling. Whether you’re just starting out or have years of experience, these tips will ensure you always project confidence, authority & credibility.

One of the most important wardrobe decisions is choosing the right colors. Certain colors pop on screen, while others can wash you out or create distractions. Solid, bold colors like blues, greens, and reds are often the best choices, as they contrast well with most backgrounds without being overwhelming.

Avoid flashy or neon colors, as they can be harsh under studio lighting. Muted tones and pastels can work if you have darker skin tones but make sure they don’t blend too much with your skin tone or the set background. For a polished, camera-ready look, jewel tones like sapphire, emerald, and ruby tend to be universally flattering. Stick with what works!

When it comes to patterns, less is more. Busy or intricate patterns, such as small stripes, plaids, or polka dots, can create a distracting effect on screen, known as the moiré pattern or what Christi Schreiber refers to as 'visual noise'. This visual distortion can draw the viewer's attention away from what you're saying, making it harder to communicate effectively. Viewers attention is typically affected visually before they listen to your story.

Instead, opt for solid colors or simple, understated patterns. If you prefer some texture or visual interest, go for fabrics with a slight sheen (not shiny, there is a difference) or soft prints that aren’t too busy with very low contrast. The goal is to keep the focus on you, not your outfit.

Confidence starts with comfort, and nothing gives you more confidence on-air than a well-tailored outfit. Baggy or ill-fitting clothes can make you look unpolished and may even cause discomfort, which can be distracting while reporting live.

Christi Schreiber , President/CEO of Colour Basis, recommends investing in tailored suits, blazers, and dresses that fit your body well. Properly fitted clothing enhances your posture and allows for easy movement, helping you appear composed and comfortable while presenting. If you’re sitting for long periods, make sure your outfit allows freedom of movement without bunching or wrinkling.

While accessories can elevate your outfit, keep it minimal for on-camera appearances. Large, jangly jewelry can create noise with sound or visually distract viewers. Opt for small, simple pieces that complement your outfit without drawing attention away from your face.

Watches, rings, and earrings should be subtle, clean, and professional. The focus should be on your delivery, not what you’re wearing. For women, classic beauty makeup that enhances your features without being overpowering is also a key factor in creating a balanced, camera-friendly look. Avoid dark liner under the eye for a more youthful, rested appearance.

Choosing the right fabric is essential for on-camera confidence. Some fabrics can cause unwanted shine or glare when hit by studio lights. Avoid highly reflective materials like satin or silk. Instead, choose matte fabrics that absorb light rather than reflect it. Fabrics like wool, cotton, or polyester blends work well because they are comfortable and photograph cleanly.

Additionally, be mindful of fabrics that wrinkle easily. Always ensure your clothes are freshly pressed before going live to avoid looking unkempt or rushed.

It’s important to match your wardrobe to the tone of the news you’re delivering. For serious or breaking news, stick to more conservative and neutral wardrobe choices, like darker colors and structured pieces. On the other hand, lighter segments, such as lifestyle or morning news shows, allow for a more casual and colorful look.

Your wardrobe should align with the message you’re communicating. Dressing appropriately for the situation helps build trust with your audience, as they will subconsciously pick up on the tone you’re setting with your clothing choices.

Consistency is key when it comes to on-camera wardrobe. Establishing a personal style helps viewers recognize and connect with you. Whether it’s always wearing a signature color or sticking to a certain style of blazer, creating a consistent look can strengthen your personal brand as a journalist.

However, don’t be afraid to evolve your style as your career progresses. Just make sure that any updates to your wardrobe still align with the professionalism and authority required for news broadcasting.

Building confidence on camera starts with feeling good about what you’re wearing. By selecting flattering colors, well-fitted clothing, and minimal accessories, you can ensure that your wardrobe enhances, rather than distracts from, your delivery. Every piece you wear should contribute to the overall goal of appearing polished, professional, and confident.

Whether you're reporting hard news or lighter segments, following these wardrobe tips will not only help you feel more confident but also make sure you always present your best self to your audience.

By incorporating these wardrobe strategies, you’ll feel more confident every time the camera turns on, allowing you to focus on what really matters—delivering the news.

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