Top UI/UX Design Trends of 2023
Ubuy India
We are an online e-commerce portal which is delivering products to India from around the world.
Top UI Design Trends of 2023
1. Large font size and immersive experience
What’s the best way to capture the top UI trends in 2023 than browsing the websites of the top brands worldwide? Apple, Microsoft, Toyota, Tesla, McDonald’s, and Louis Vuitton are some of the world’s most valuable brands this year.
Looking at their websites, you can observe a general trend of a homepage that offers an immersive experience. The websites are clean and display only the most important information and categories. These are the largest companies in the world, with multiple product segments, categories, and geographical locations. some of their websites used to be loaded with information just a year ago.
Large font sizes are used. Not just large H1, but also large H2, H3, and text!
If your websites are still overloaded with information and irrelevant images, revamping them now is never too late! This trend of immersive experience, large fonts, and large images will certainly persist beyond 2023.
2. No more parallax scrolling
Many websites will likely phase out parallax scrolling by 2023 as it is no longer considered a trend and has become outdated.
Parallax scrolling is a visual effect that uses CSS to make the background move at a different speed from the foreground. It is only effective when there is a lot of information to present, and it is necessary to draw users' attention to all of it.
While Apple used to use parallax scrolling on its homepage extensively, it has stopped doing so with the launch of the iPhone 14 series and the introduction of the Dynamic Island feature.
3. Generative AI in the design process
You may not have noticed it, but generative AI technology has already powered some of your design processes to make your life easier.
Watch the video below from Adobe to see how generative AI works:
Some of the Adobe features, such as Photoshop’s content-aware fill and face-aware liquify or Illustrator’s puppet warp and global edit tool, are also using generative AI technology.
Plenty of AI-powered websites also help designers generate colour palettes for their designs.
More technologies will be released in 2023 to help designers with everyday jobs. Start getting used to these features if you haven’t!
4. Make full use of the card UI component
As if the card component is not yet widely used, use more card components in your design in 2023, especially for mobile apps or mobile versions of websites. It is one of the top UI UX Trends in 2023.
The card component is a flexible container of information. It can be used to display practically any information set, such as previews of products, blog posts, videos, images, instruction steps, tasks, etc. When adopted correctly, cards can effectively organize the information of the interface and greatly increase its user experience.
5. Light mode with an option for dark mode
If you are designing a product to be used only in low-light environments or for users with impaired visions, there’s no doubt that you should only use dark mode for a better viewing experience.
Other than that, choose light mode with a toggle button for dark mode as part of UI UX Trends 2023!
While there is ongoing debate about whether light or dark mode is better for eyesight, this can be easily solved when you provide personalisations with both modes.
Users who feel comfortable with light mode may stay with light mode. Users who prefer dark mode or visually-impaired users may toggle to dark mode. When reading under the sun or by the beach, users on light mode may change to dark mode and back to light mode at home.
6. Micro-interactions
Micro-interactions are small animations or visual cues that provide users feedback when interacting with a UI element. They add a layer of interactivity to the UI, making it more engaging and intuitive. In 2023, micro-interactions are expected to be used more extensively to improve the user experience and add personality to the UI.
领英推荐
Top UX Design Trends of 2023
1. The rise of personalisation
As companies collect more data on their users, especially first-party data, we’re likely to see even more personalized user experiences. As a result, UX designers should think about how to use this data effectively to create relevant and engaging experiences.
A quick note: there’s a difference between personalisation and customisation – the former refers to practices from the business side, whereas the latter refers to tweaks a customer can make themselves. Both can make for great UX experiences, but AI advancements make personalisation an even greater asset.
One of the most obvious examples of personalisation is Netflix – how it greets users by their names and tailors content based on their watch history and how they’ve rated previous titles. As a result, it’s very unlikely (or impossible) for two Netflix users to have the same content on their home screen.
2. Bolder visual choices
As an overall trend, designers also take a bolder visual design approach to differentiate and provide more unique experiences moving into 2023.
While lots of white space and minimalist design have been popular for several years, more sites and apps use gradient backgrounds, 3D objects, and immersive/parallax scrolling.
Immersive scrolling is also a great way to tell a brand story and engage users in a unique way. An excellent yet simple example of immersive/parallax scrolling is the Delassus Group (a Moroccan fruit and vegetable growing group) website, which also uses gradients (via transitions) and 3D-appearing objects.
3. Emotional design
Emotional design has existed for as long as UX research has altogether. The term highlights the fact that humans base their decisions on emotions rather than logic. With the maturation of digital experiences, we are witnessing a digital product saturation where novelty and usability won’t be enough to stand out. In turn, a renewed focus on emotional design will continue to play an instrumental role in creating valuable product differentiators and giving a competitive edge.
Emotional UI/UX design uses psychology and other emotional cues to create a more engaging user experience. This may include using colour, sound, visuals, or other elements to directly appeal to users’ emotions.
4. AI Enhanced Chatbot Experiences
As advancements in AI become mainstream, user expectations for chatbots have skyrocketed. People want to feel they’re talking to a human, so there’s a strong push for chatbots to feel natural rather than clunky and limited. Once again, design comes to the rescue: 2023 foresees more chatbots integrated into apps and websites.
As the need for high-quality customer service arises, the tech world is heavily investing in machine learning. AI and machine learning will lead to significant improvements in human-like chatbot conversations and improved customer experiences.
These chatbot enhancements include more natural-sounding language, greater command of grammar, more complex vocabulary, and even the ability to interpret spelling errors and typos.
5. Voice User Interface (VUI) / Voice Search
This year, another great UX design trend is voice user interface (VUI) — specifically voice-to-text search and assistance — which is expected to grow to an all-time high as more companies and consumers focus on mobility and automation. Many consumers are using voice to search for local businesses, online queries, buying decisions, and more, where the technology is evolving to interpret accents more accurately and support multiple languages for better inclusivity and reduce user frustration. Many large enterprises and small businesses are also using voice as a part of their customer service to improve the experience for their customers.
Astonishingly, 65% of the millennials and Gen Z use voice for internet searches at least once per day, and 71% of the people with smart devices indicated they would use their voices more for search versus typing this year. Voice search is picking up steam because voice assistants like Google Voice, Apple’s Siri, and Amazon’s Alexa have exploded in popularity and are integrated into the products we love.
Voice search is an advanced technology approach that uses voice-enabled commands to search the internet browser, phone, or any application. It basically includes an open-domain short keyword query to fetch any information on the internet.
6. Responsive Design
Each year, new screen sizes are born, and with them, there is a need for UX designers to adapt their creations to these devices—whether it’s one of the three newest iPhones, a smart TV or a laptop. This is where responsive design comes in. Responsive design means setting up a fluid user interface that can adjust to fit any browser space or screen, ensuring consistency across different devices.
Ubuy India #UIUXtrends #DesignTrends #WebDesign #UserExperience #DarkModeLightMode #UXDesign #Personalization #BolderVisuals #EmotionalDesign #AIChatbots #VoiceUI #DesignInnovation #ubuyindia