What kind of supplements are global leaders launching and which categories are they addressing? We prepared a collection of interesting products and an overview of some recent product trends.
Some of our insights include:
- pharma companies are tapping into the hydration trend with various product positionings
- established companies have picked up on the success of greens brands and are launching their own SKUs
- consumer awareness of the importance of blood glucose management is growing
- new fertility launches often come in paired formulations for men and women
- added value magnesium sources and delivery systems are on the rise
Great insights here! Have you considered leveraging AI-driven sentiment analysis to identify emerging trends and tailor your product development accordingly? This approach can offer a competitive edge by anticipating market demands.
Business Development Manager
7 个月interesting read