The Top Tool for LOs Who Want to Work with Realtors

This week, I want to explore one of the most valuable tools for LOs who want to work with Realtors — their brand. Successful alliances need both parties bringing something of value to the table, and your brand is the perfect foundation to do just that. So, if you’re just beginning to think about reaching out to potential partners, or you’re in search of some ideas to improve your current partnerships, your brand is one of the top places to direct your focus. Here’s why:

Broaden Your Reach

There’s no better tool for networking and broadening your reach online than your brand. An effective brand is something that people will remember. With a strong brand in place representing you and your business, it’s much easier to build your reputation and capture the attention of more (and more) connections. It allows you to pack a concise message into everything you do online, so that every interaction reinforces your overall brand.

Demonstrate Your Expertise

Your brand serves to unify all of the work you do. If you’re regularly posting content and earning positive reviews, your brand is the umbrella that should house those things. This is how you demonstrate your expertise to prospective Realtors. It shows anyone who encounters your brand that you know your stuff and that you are truly an expert in your field.

Stand Out from the Competition

What makes you stand out from other Loan officers? What would make a Realtor choose to partner with you over another mortgage professional? Your brand is the foundation for all of this. With so many interactions happening online these days, you’re not necessarily going to get to talk to every potential referral partner one on one. Your brand is likely going to make that first impression. It’s what’s going to help you stand out from the competition and catch the attention of Realtors, and everyone else.

Share Your Story

Finally, your brand allows you to share your story online. And if you do that well, you’ll create opportunities to create new connections. If you’re relying on a static website and a rarely updated Facebook page, you’re probably missing the mark. Use your brand to tell your story. Use it to let people get to know you and your business before they meet you in person. If it’s compelling enough, you’re going to increase the chances that they’ll actually want to meet face-to-face. Getting an impression of who you are and how you do business, will help Realtors begin to establish a level of trust with you, even if you haven’t interacted with them yet.

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There’s no doubt that a strong brand is invaluable for loan officers in dozens of ways. In the case of building (and strengthening) Realtor relationships, it’s the thing that will help you stand heads above your competition and show that you’re the best choice to work with.

If you’d like to talk more about building your brand to work with Realtors, or if there’s another matter I can be of assistance with, please reach out. I’m always happy to set aside some time to connect.