Top Tips for Writing an Elevator Pitch
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You have to craft an elevator pitch to be authentic, confident, and valuable.
Know the Purpose of Your Pitch
The best thing to do with any business initiative is to start with why.
Why do you do what you do? Why is your business as successful as it is?
Your elevator pitch should focus on such insights as you put all the pieces together. This isn’t everything a pitch is about, though.
Tell a Story
To create the most powerful pitch, approach the writing process as a form of storytelling.
Yes, there are practical things to mention. You have to be clear about where you stand in your industry and the products or services you offer.
However, you have to do so in a way that says what your company really is.
You are more than the goods on the shelf and the follow-up reports clients receive. You are more than the number of staff members or sales revenue in the books.
Try to touch on the following details to bring your company’s story to life.
There are more questions to answer and details to be given for a strong writing direction to be determined.
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