Top Tips for Hiring a PR Agency
Are you looking to hire a PR Agency? Then there are some things you might need to consider.
It’s not just about being drawn in by their sleek logo or impressive website, you’ve got to make sure they have a history of successful campaigns, can provide you with what you’re looking for and have beaming reviews.
There are some things you have to do too, however, so let’s dive into some of our top tips you should be taking into consideration:
Don’t settle
If the PR Agency isn’t a fit for you and doesn’t offer what you need, why would you settle?
Keep looking around until you find the agencies that take your fancy. Don’t be afraid to speak with them and ask them questions! After all, they’re the ones that are going to be getting you some serious coverage.
Don’t waste your money on advertorials
Advertorials cost money and no PR Agency should be asking you to spend your cash on a paid placement. In short, you want a PR Agency that will get you featured organically.?
With us at JamPrime, you’ll always get ‘earned coverage’ which has serious staying power.
Consider your budget
Most PR Agencies will put together a quote for you based on your needs but it’s always helpful to share what your budget looks like too, so they (we - come talk to us) can give you a real idea of what your money will get you.
At JamPrime, we’ll always give you a truthful answer and if your budget won’t stretch to what you’re after - don’t worry, we are always happy to brainstorm alternatives to get you as close to the dream as possible.
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Define your goals
Once you know how much money you’ve got to play with, it’s time to see what you want that money to achieve. Think about what your goals are and what you expect back.
If you’re stuck for ideas or don’t know what the end product will be, we’re here to help. Sometimes a nugget of an idea is enough to get the ball rolling; we’ll work with you to determine what you need to make your PR campaign a success.
Check the PR Agency's track record
Take a look at the PR Agency’s existing or former clientele - did they help them achieve their dreams?
Alternatively, you can also reach out to people who’ve also worked with the PR Agency. Gather their thoughts, see if they got their desired deliverables and if they’d recommend them to other people.
Pull together your brief
Your goals are important but there’s more to a brief than that. When you team up with a PR Agency, be prepared to be quizzed just as much as you’re quizzing them.?
Who is your target audience? What message do you want to put out into the world? What is your business really about?
By sharing some background information (don’t be afraid to dig deep), your desired PR Agency can get a better grasp of how to deliver for you and help highlight how to best make your brand stand out in the media.
To dive further into what you need to know when hiring a PR Agency, visit our full blog post to feast your eyes on the ultimate guide.?
Even if you’re not looking for media coverage right now, we can help you in other areas or give you some examples of our work.