Top Tips That Will Help You Stand Out On Linkedin in 2021

Linkedin offers users endless opportunities to build a professional network with regard to their respective industries. Connecting with new clients, employees, and employers from all around the world offer you a chance to pick from the best.

You may understand the importance of Linkedin, in regards to your professional career. However, the place where you may struggle is how to implement changes that can make a difference. To help you get started we have highlighted top tips that will help you stand out on Linkedin in 2021.

Making The Right First Impression

Imagine the most impressive profile, one that will blow you away the moment you land on the page. Hold that feeling as an inspiration and build your page to make the perfect first impression. The first impression someone gets from your page will make or break many deals. This is why you need to abide by rules and keep it fresh, captivating, and to the point. While it might sound easy, it can easily become a downward spiral.

We suggest you search around Linkedin and find profiles that you feel make a spectacular first impression. An impression that pushes you to learn more about the individual. Using these profiles as inspiration draw up a rough outline of your Linkedin profile page. By keeping the process on paper you can easily avoid uploading content that will make the wrong impression. This is why we suggest you complete the information before you post it all online. Moreover, the two most important parts of your profile are your photo and headline, so make it snappy and professional.

Avoid Overusing Words or Information

One common mistake you can make is to overload the same information or achievements using different adjectives. It's a bad idea to fill your summary with information that does not impact your end goal. Mostly you will find profiles that state “passionate, focused, creative, etc”, why beat around the bushes when you can use a single word to replace them all.

To keep things clean and to the point, we suggest you make your summary showcase you as someone who is easy to approach and fits well in different situations. Using buzzwords and cliches does not help you stand out, so consider using unique yet catchy terms.

Boost Your Profile

Unfortunately, Linkedin does not allow you to pay for a profile boost, you have to do it the old fashioned way. All you need are some top-ranking keywords - strategically placed around your profile. Do not overload your profile with these keywords, it's best to add them in the headline and the summary section. 

Moreover, there is no need to overload every section with the same keywords. Playing around and covering all relevant bases can actually help you get traffic from different parts of the world.

Think Outside The Box

When it comes to getting creative there is really nothing that can hold you back. Bringing something new to the table that words make all the difference. For instance, if you produce short films, then why not showcase some of your work. While it's not advised to overload Linkedin with multimedia, adding a video and a few photos is a great way to get someone's attention.

For those who are working in the corporate sector, we suggest you think of ways you can represent yourself or your brand using multimedia. Please refrain from posting long slide shows, and just think of something specific that makes a lasting impact. It can be anything that compliments your profile, and what you have to offer.

Be Specific

It's time to step up your game and show the difference you made, instead of claiming to be the best. For instance, if you work as an HR trainee - rather than using terms as “successful HR Trainee” include quantifiable achievements such as “I increased productivity by 15%”. You can use another line to add to the achievement to make it sound more interesting.

It can be anything that you have achieved but without an endless explanation. Packing your achievement as a quantifiable achievement makes a great difference. Imaging reading it as a third party, and you will feel the impact it makes - when compared to reading simple text. The added numbers catch your eye and make sure your achievements are noted.

Be Proactive

Creating an impressive Linkedin profile is not enough, you are not done yet. Just because you are ranked well and showcase a stunner does not mean you will get the attention you need. Once your profile is done, it's time to be proactive and move towards relevant groups. Joining these groups allows you to get in the loop with like-minded individuals from all around the world, so remember to comment and create a conversation with others.

Getting in touch with others and engaging in productive conversations can help you expand your social circle, and you never know the doors others can open for you. This is why it's essential to make time and communicate with other users.

Contemporary Touch

A great way to keep yourself in the loop without going overboard is by setting a limit. You can post one thing a day, or two at the most. It has to be relevant to your brand/area of work, and it has to be something interesting or new. Any post that calls some attention, and can help you engage in meaningful conversations can attract others to your profile.

To ensure you are on the right track, we suggest you take out 15 to 20 minutes at the end of every month and go through all that you have posted throughout the month. Knowing and owning what you have posted can help create a mark, and can even help you stand out from the crowd.

Deep Dive into Linkedin

One of the most important things you must do is take a deep dive into Linkedin. Linkedin is unlike any other social platform, and there are a lot of privacy options included. Getting familiar with how Linkedin works, and what it has to offer can really help you make your mark.

This offers a great advantage to those who are not ready to share their newly updated profile with the world, or for those who are looking to share an amazing business experience they just experienced. Anything and everything you post can be managed to keep your business profile leveled and on the track to success.

Ensure You Are Ranked Well

There is nothing wrong with searching yourself on Google and on Linkedin. Your spectacular profile will not matter a single bit if you do not get the right traffic. This is why you must rank well at all times. Think of it as a post on a shared business platform, naturally products that are well-ranked score more sales compared to the ones that show up on the second page.

Some Things You Should Avoid To Ensure A wonderful Experience On Linkedin

Do not overload your headline with unnecessary or similar content. Imagine opening up someone's profile to look at their headline, and finding an overwhelming amount of content covering different things using various abbreviations. Avoid using texts such as “award winning” or “top ranked”. Keep in mind that your headline is the hook of your profile, so it should only cover a small amount that keeps visitors interested. Let your profile speak for yourself, and offer information in small doses.

Do not lose track of who you are or your brand. Going after what matters makes all the difference in the world, especially when you are working on Linkedin. For instance, if you are looking to work in the corporate world, using phrases and texts as a lifestyle blogger will not impress anyone. While staying true to yourself, we suggest you showcase a side that matches your area of expertise

Do not lose grip over yourself. While it's essential to add details from your past jobs, that does not mean you need to write a small essay on each job. Follow the rule of the thumb, and keep the content limited to three or four bullets. This way you will leave some room for imagination, and that might give the other person a reason to get in touch.

Linkedin offers endless opportunities that can help open many doors for you throughout your career. Making it essential for every business, and employee out there. A meaningful community that is dedicated to bringing together companies and employees from all around the world. Keeping them in the loop in regards to talent, job availability, and makes for a wonderful place for businesses to grow.

Linkedin is unlike other social platforms which is why you need to take on strategies that will help you in a professional capacity. Posting pictures of your night out, or trips will not get you anywhere. Think about the audience you are catering to, and build a profile that sells.

Yours,

Gregor