Top Tips from Google's SEO Document Leak

1. Build a Notable Brand Outside of Search: Creating a strong brand presence beyond search engine results is crucial. This involves engaging in activities that build brand recognition and trust, such as social media marketing, content creation, public relations, and offline marketing efforts. A notable brand attracts direct traffic, which can indirectly boost your search rankings through increased engagement and backlinks from reputable sources.
2. Stay on Track with SEO Best Practices: Adhering to SEO best practices is essential for maintaining and improving your website’s visibility on search engines. This includes: Optimize for mobile, speed optimization, quality content, and link building.
3. Shift Focus Slightly from Performance to Branding: While performance metrics like click-through rates, conversion rates, and bounce rates are important, incorporating a focus on branding can provide long-term benefits. Branding efforts help establish a memorable identity and can lead to increased loyalty and direct searches for your brand. Consider strategies such as content marketing, brand storytelling, and consistent messaging.

article source:@emarketer