Top tips to double the returns on your web pages.

Billions of pounds are left on the table every year as a result of improper Conversion-Rate-Optimisation (CRO).

Most businesses aren't aware that they can easily see enormous changes in their sales by optimising their website, funnels & content properly. This article has tips that you can implement TODAY and see massive improvements in your sales. There certainly are tips you aren't currently using, so make sure to pay close attention. Not every tip will work for your website so you will have to test the appropriate ones out and see what works.

1) Call-to-Action (CTA) Above-The-Fold

Your Call-to-Action should be displayed very clearly without making the visitor scroll down to see it. This also applies to mobile as well. They should not have to search for it - it should be clearly displayed.

2) CTA to have a Unique Colour

The majority of the time, the more noticeable the CTA, the better your conversions. Make your CTAs a unique colour that isn’t found elsewhere on your website. This should be done for all CTA forms (phone #, buttons forms & etc).

3)Visualising the Benefits

If you have several packages/plans, visualise the small package getting the smallest vs biggest. For example, we would make it so that a Standard package shows a wallet of gold while the Platinum package (best) gets a massive treasure chest therefore making it seem a lot more attractive. You definitely do not want to make your most affordable package look as though they're getting very little, as that will hurt your sales (in our ex. a wallet full of gold is still an incredible deal).

4) Progress Bar

If your sales funnel has numerous steps, show the visitor what progress they have made through the funnel. For ex (Step 2/3) or (75% Complete) giving them an idea of how far they are from completing the form. People tend to leave forms if they are aggravated by how long it is without knowing where the end is so you will end up losing sales.

5) Segmenting Your Forms

If your company requires a lot of information from your clients, you definitely want to segment your form into multiple smaller forms. Visually it appears a lot better too. Use a progress bar too to make people aware where they are (as discussed above). Many check-outs & CMS do this already, if yours doesn't, you should strongly consider segmenting it.

6) Social Proof

If other people are buying, it must be good. Use helpful apps like UseProof or others to display that people are actively purchasing from your website.

7) Display Your Reviews

77% of consumers read reviews before buying a product. Collect your best reviews and be sure to post them up on your website, ones that resonate with others in the market too and preferably talk about amazing results and trigger the lead in a positive way. You can also link to "More Reviews" (ideally link to verifiable reviews).

8) Human Face to the Company

This makes it more personal and will directly help sales, additionally it helps you build a good reputation and gives you credibility in the market (as long as you are providing value & making sure your clients are satisfied) making anything you offer in the future convert a lot easier. Take for example Neil Patel, Tai Lopez or even Alex Becker - anything they sell they will have a very dedicated following buying their services & goods without much effort.

If you do not wish to use yourself as the face of the company, an alternative (tested to boost conversions) is to use a stock photo of a positive happy face. It develops a "human" connection with your business and indirectly building trust. However low-quality generic photos that simply don't fit in with your website, will hurt your sales. Make it seem authentic and relevant to your service.

9) Bullet Points (if copywriting is a weakness of yours, this will help you tremendously)

Many people dislike sifting through long articles when buying (especially if they aren't interesting or value giving). An alternative is to summarise key points into bullet points making the consumers experience easier and saving the reader time.

10) Qualify the Lead

People need to be aware that your service will work for them specifically - "Is this for me?". In that case, you are able qualify them through different means. For example, if you were to sell a product that helps people focus, it would be clever for you to speak about not being able to focus which will qualify the lead. They will think "that's me" which trigger further attention. You could even go super direct and say "This is for you if..." or "This is NOT for you if...". By disqualifying certain consumers, you in turn qualify the other segment.

Additionally, using words such as "you" "your" helps subconsciously and it creates a personal touch. Everyone's favourite word is their own name so the above-mentioned words are the closest you can get to their name. 

11) Qualify Yourself

Who are you and why should they purchase from you? There are several things you can do such as talk about your experience (number of clients, years, success rate and so forth) as well as results delivered. If you show results in images/videos, it will help a lot. Case-Studies help tremendously with qualification showing the direct results that have been provided to these individual clients. Along with reviews, any awards you have won (if applicable) to give you further credibility & trust.

12) Up-Sells/Down-Sell

If someone has already decided that they want to buy from you, offering an add-on (during checkout) that will directly benefit them can comfortably bring you 20%+ increase in revenue. If your company does not have an add-on, you are leaving a LOT of money on the table. Implement this tip alone and you'll easily start noticing a 20%+ increase in your revenue.

13) Adding Case Studies

Display the experience that an individual customer went through with your service from the start to the finish. What the issues were, your solutions, the results and so forth.

14) Slightly Adjusting Your Pricing

Instead of simply charging "￡100", charge a small bit under like ￡97 for example. You can even go very specific such as "￡98.23" which businesses have started doing recently and are seeing an increase in sales. Split-test with specific (random) pricings close to your original price and monitor how they convert vs the other.

15) Avoid using words such as "cheap"

Using these types of words will make your pricing sound less expensive for sure, but these words subconsciously represent your whole product & business making it seem like you sell "cheap" low-quality services. "Cheap" products are usually low quality. The alternative wording you should use is "affordable" which doesn't represent your product as low quality while presenting your price as lower than what it would generally cost for that product.

16) Don't Be Afraid To Charge More

Generally, with higher pricing, higher quality is expected as mentioned above and people are fully aware of that. Many simply want to prevent the headache that comes with using low-quality services. A few years ago, I consistently tried to save as much money as possible by finding cheap deals and I got really frustrated with of all the constant issues & headaches that come along with that. Now I purposely look for a more expensive services as it ends up not only being of much greater quality, but also does not bring in the problems that come with low quality services. It brings peace of mind and ability to sleep comfortably at night.

Don't be afraid to charge what you're worth, you should not only see an increase in earnings per consumer, but also an increase in your overall conversion rate. You can split-test different pricing and take it from there to find the ideal pricing point that results in the highest revenue possible.

17) Mobile Optimise Your Website & Funnel

A frequent mistake made by a lot of people. The majority of users browse the internet via mobile (68% won't buy if it's not fully accessible via mobile. 40% will go to a competitor’s site). It is very crucial that your website is correctly optimized for mobile (including the CTAs, funnels and so forth).

For example, make the phone number on your website a click-to-call link. If the visitor is on their phone, ensuring you are easily reachable makes closing the sale a lot more likely. People shouldn't have to put in much effort in order to buy from you.

Also make sure you optimize for tablets as well including all of the different browsers. Use Google Analytics to find out the most frequently used devices & browsers and ensure everything is running 100% smoothly.

18) Relating With Your Audience

Relate to the customers by talking about their core issue. Visualise exactly who your clients are and keep that in mind when building your website. Think about which questions or doubts will pop up in your customers thought process. Be sure to address each of these in your website. The way "make money quickly online" products do this is relating with the viewer by speaking about how they personally felt when they were in the situation the viewer is, needing to make more money, live the life, tired of being late on payments etc which also gives the viewer the sense that you the owner of the product empathises with their frustrations.

19) Peer Review

Get your potential customers or friends who are in a similar industry as your clients are, to look through your website and critique it with complete honesty. Use this valuable information to adjust your website accordingly. Data is KEY - The more data you have, the more accurate it will be in terms of problems, unanswered questions and so forth. You will then be much better equipped to adjust it for optimum sales.

20) Use Familiar Logos if Applicable

This won't work with all types of companies, but many should be able to do this. As an example, we use Google's logo as opposed to writing the word "Google". It helps resonate with customers by showing them a familiar, trust-worthy logo.

21) Hard to Contact

I must express how crucial customer support is in ANY business regardless of the quality of your product or service. You should make it incredibly easy for a visitor to be able to get in touch with you. Consumers usually have pre-sale questions and if it's hard to contact you, they simply won't go through the effort of reaching out, let alone spend money with you. Pre-sale customer support is as crucial as post-sale - always be there for them. Your best leads are your actual customers.

22) Refund & Satisfaction Guarantee

Make consumers feel safe and that you are trustworthy, ensuring they get a high-quality service. Give them a backup option so that if they are not satisfied, you will be there for them to rectify any issues ultimately make sure they end up satisfied with your product.

23) Explainer Videos

Explainer videos are essential especially if you have a service that isn't easy to understand by most. Videos are a good opportunity to visualise your product. If a customer doesn't understand your service, they will not purchase from you.

24) Give them a Reason to Sign-up (ie. discount, bonuses, urgent sales etc)

What benefit will consumers get if they sign-up now vs tomorrow? You can offer discounts, bonuses and time sensitive deals. For example, for the next 24 hours only, anybody who purchases will get a 50% discount, ￡1,000 worth of extra features and so forth. Realistically you want to be tweaking these offers and see what works best for you by making an irresistible deal.

25) Multiple Forms of Content

Offer different types of content to your visitor. Some consumers prefer to watch, some read and others listen.

26) Call To Action (CTA) to follow on menu header when scrolling

Re-design your top menu header so that as your visitors scrolls down (whether on mobile or desktop) the header changes formats and a clear CTA is shown on the menu with a very noticeable colour. Regardless of where the visitor is on your page, when they have the "Ok, I'm going to buy this" thought, they then have easy access to purchase right away without having to search for your CTA.

P.S If you are looking for all of the above to be implemented so that you can maximise your returns from your website please don’t hesitate to get in touch with us at Smarter PPC Clicks and we would be happy to walk you through our service and how it will work for you and your business. Thanks