Top Tips | Appearing on Camera

Top Tips | Appearing on Camera

?? Overcome On-Camera Interview Nerves & Refresh Your Perspective

When you're tasked with being interviewed on camera for your brand or the brand you work for, you may be apprehensive, especially if you're not typically on camera. You may have been interviewed on camera several times, but trust us when we say the work is never done; there’s always the need to refresh your perspective here.

?? Master Your On-Screen Interview: Prep Your Responses & Keep It Natural for Authenticity

You know your job back to front like nobody else, and you have unique perspectives and approaches to everything you do! While you may know all about your organisation and what you specifically do, obtaining a list of questions with the key messaging you need to answer before the shoot day is crucial. However, don't recite these key messages verbatim on the day of filming because this will hinder your performance and not appear natural.

You'll want to treat the on-screen interview process like talking to a colleague or friend; keep it simple but run through each question you're presented with before filming day so you've got a good hold on what to expect.??

?? Color Compliments for On-Camera Style: Choose Solid Colors & Simple Fabrics to Shine on Screen

If you’re self-styling, we always highlight the importance of wearing a colour that compliments your surroundings. It enhances your camera appearance and ensures you stand out in the best way possible.

It depends on how your organisation presents itself to customers, but block?colours?and simple materials look best on camera. Crazy patterns or reflective materials can cause issues with professional lights and cameras. Look to keep it clean, sharp, and straightforward.

The same applies to your wardrobe in general, it’s always important to wear clothes that you’re comfortable wearing. This automatically alleviates nerves and helps you present your best version of yourself. Comfort = Confidence.

?? Camera-Ready Tips: Keep Hair Neat & Opt for Minimal Makeup to Avoid Shine Under the Lights

We don't need to tell you to have your hair neat and tidy; however, less is more regarding makeup. Makeup reads stronger on camera than in person, so don't overdo it.?A touch of translucent powder can remove the shine and oils on the skin that the professional lights can accentuate for everyone. It’s always best to keep your makeup simple—remember there’s no need to overdo it.

Ensure you're happy with how you present yourself on camera and leave it at that.

?? Ace Your Video Interview: Bring Enthusiasm, Speak Clearly & Stay Natural for a Polished Performance

Have you ever watched a video interview and said to yourself, "Wow, that person was so boring"? Well, it can happen, and that's okay. Not everybody is excellent at on-screen interviews; however, the more enthusiasm you convey when you speak, the better. A smile goes a long way, too, but that depends on the subject matter at hand.

You'll also want to talk clearly and concisely. While the video editor can work their magic in the edit, we strongly recommend that your key messages come across as close as possible to what will end up in the final output—this approach will help you stay on track and not waffle your sentences.

Like hair and makeup, less is more when responding to the questions. If you fumble a word or a line, it’s okay to stop yourself and start from the top. A talented video editor can work around these moments in the editing process.

The bottom line is to enunciate clearly, sit up straight, move naturally (place your hands under your legs if you use your hands a lot when talking) and have a conversation like you would with a colleague or friend.?

?? Ready, Set, Action: Prepare, Stay Focused, and Excel in Your On-Camera Interview

On filming day, whether it's a large or small crew, they're there to make you shine. With your wardrobe and makeup ready and questions reviewed, just breathe and focus on your interviewer, not the crew or camera. Trust the process, and you'll look and sound great in the final product.

??To Remember

  • Trust yourself - you know your role best
  • Don't?memorise - know your overall objectives
  • Enunciate clearly?- if you're stumbling over words, it's time to slow the pace
  • Sit up straight?- use a pillow if you must?
  • Comfortable is best - your outfit helps with this immensely
  • Casual conversation?- like talking to a colleague or friend
  • Forget the crew??- their job is to make you shine
  • Move naturally?- hands on your legs or by your side
  • Keep the energy up?- take a minute to re-fresh on each question - it's a marathon not a race

And a final tip… warm-up ??: It takes people, on average, around 20 minutes to thoroughly warm up when in front of the camera, so don’t overthink it, and trust that you’ll be in the flow in no time.

Got a question or curious??Send me a DM on LinkedIn to chat. ????

As a brand marketer, you understand the importance of high-quality video content that resonates with your audience but are managing a multitude of responsibilities.

JJW STUDIO offers impactful video production services designed for seamless collaboration and exceptional quality.

We fuse aesthetics and storytelling in your video content—a winning combination that engages your audience no matter where they are.

Our mighty boutique team ensures efficient, value-driven results, allowing us to bring your creative strategies to life effortlessly while you focus on driving your goals forward.

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