Ensuring your digital experiences are accessible can feel overwhelming. ??
If you've not considered accessibility right from the start, you're probably facing a whole host of issues.
Here are a few things you can do TODAY to make your digital experiences more accessible – from our resident experts Lucy Morgan – Global Creative Manager, and Toby Margetts – Lead UX Strategy Consultant.
- Test your content with a screen reader – this will help you quickly uncover barriers on your site.
- Consider your page structure – ensure content headings follow a hierarchy. This helps people using a screen reader know where the sections are.
- Think about contrast – make sure there is significant contrast between any images and background colors to make for easy reading.
In this two-minute video, we demo a key accessibility feature within the Squiz DXP. The accessibility auditor helps to manage and improve throughout the digital publishing lifecycle, suggesting edits for existing content and pulling reports from across the website.
?? Follow these five steps to future-proof your digital investments ??
?An AI-driven future is unpredictable. Embracing agility and piloting new tech with intent will be critical for organizations to ensure the flexibility and adaptability needed to stay ahead of the curve.
How? Let’s get practical.
- Adapt your long-term strategy – move from long-term plans to an iterative approach that allows for change. Focus on clarity of outcome rather than certainty of output.
- Develop a success plan – connect your north stat to three short-term actions. Then think in 6, 12, and 24-month phases with data gathered in the 6-12 month periods informing your 24 months.
- Measure team agility – embrace agility in both culture and strategy. Assess your team’s ability to be agile and consider if you’re empowering them with the right structure and ways of working. To create an agile strategy, consider your architecture, governance, and content orchestration.
- Pilot with intent – break away from the cycle of endless experimentation without practical application. Consider why you need to pilot that tech – will it enable greater agility? Then, use the data from the pilot to inform your future pilots and tech investments.
- Get started?– get your stakeholders on board with a simple pilot program. Find your internal champion and get them to advocate for this new way of working. People need to see it to believe it!
