Top Tip??Differentiating Brand vs. Non-Brand Keywords

When managing your Google Ads campaigns, it's crucial to differentiate between brand and non-brand keywords to maximize your return on investment (ROI). Overlooking the distinction between brand and non-brand conversions on Google Ads, results in inefficient budget allocation and higher costs per click (CPCs).

By failing to separate these two types of keywords, campaigns become muddled, leading to inaccurate reporting and missed opportunities for optimization.

[ TIP??]

Implement separate campaigns for brand and non-brand keywords within your Google Ads strategy. This strategy allows better control and optimization of your budget, ensuring that you're not overspending on customers who are already familiar with your brand. By creating dedicated campaigns, you can tailor your messaging and bidding strategies to effectively reach each audience segment.

?? By adopting this strategy, you can expect significant improvements in campaign performance: Brand Campaigns: + 40% Conversion Rate Non-Brand Campaigns: +20% CTR increase, +300% increase in new customer acquisition

What about your strategy? Do you separate brand keywords from your campaigns?

Share your thoughts and experiences in the comments below! ??