Top Tip Tuesday – Tracking Numbers

It used to be a well-worn saying, adapted from department store magnate John Wanamaker, - “Half my advertising works and half doesn’t, but I just don’t know which is which”.

And in the 1920’s when this quote was first used, it was valid. But times have moved on and it’s now a phrase that can only be used by lazy, ignorant business owners

It’s so easy now-a-days to get a pretty good handle on most of our advertising with a little tool called Tracking Numbers...

Tracking Numbers are simply a telephone call tracking services that allows you to track and monitor how many calls you receive from each individual piece of marketing that you do.

?? It works really simply:

You acquire a set of new, different phone numbers, assign each one to a different marketing piece - and you point them all at your existing phone line. It’s really easy to do.

Don’t panic. YOU DON’T HAVE TO CHANGE YOUR PHONE LINE, OR YOUR PHONE PROVIDER AND YOUR EXISTING NUMBER STILL WORKS AS WELL. 

Everything stays the same. Your existing phone rings in just the same way. You answer it in the same way. The only difference is that now you know which advert or piece of marketing (e.g. flyer, business card, Magazine ad) generated each call - because you can go online and see, instantly, at any time of day or night, how many calls you’ve received on which numbers.

I’ll keep my existing number as well, so any existing customers can still call me on that and all these new numbers will ring on my same existing phone line (I don’t have several different phones!).

Simples!

It’s powerful stuff and you can have all that info at your fingertips 24/7 which is really useful if you’re serious about growing your business this year and beyond.

Give us a call on 01737 350 079 if you’d like to know how to get this working in your business. ??