TOP TIK TOK STATISTICS: DEMOGRAPHICS, ENGAGEMENT, & FACTS

What is TikTok? And should your brand be creating content for the highly addictive video platform?

As marketers, we need to be aware of every trend coming our way, so we can build better campaigns and stay on top of the competition. Many marketing trends today have staying power and while others may grow outdated and become replaced by other techniques over time, it's our job to continuously check the statistics so we never underestimate their value.

The TikTok case:

With over 2 billion downloads, TikTok is one of the hottest social media platforms, and brands of all shapes and sizes are starting to sit up and take notice. Check out the most important TikTok stats:

• TikTok has been downloaded over 2 billion times
• TikTok users spend 45 minutes on the app on average

At an average of 45 minutes spent on the app per day, TikTok ranks pretty high among time spent on social media platforms. For comparison, U.S. Android users spend 53 minutes on Instagram, 58 minutes on Facebook, and 49.5 minutes on Snapchat.

A recent report surveyed children 4-15-years old during the peak of the U.S. quarantine (March 15 – April) and found users in this young age group spent nearly 86 minutes watching TikTok videos daily.

Learn more in the link here: https://blog.opiumworks.com/top-tik-tok-statistics-demographics-engagement-facts